booking.com qZERO®
Brand Responsibility Score
Netherlands Founded in 1996 in a small office in Amsterdam, Booking.com has evolved into one of the world’s leading digital travel platforms. Part of the Booking Holdings Inc. family, it has built its reputation on connecting millions of travellers with unforgettable places to stay across every corner of the globe. Rooted in a heritage of innovation, Booking.com has continuously reimagined how people experience the world, making travel more accessible, convenient, and inspiring. Today, with a steadfast focus on its responsibility to the planet, Booking.com is working to make more sustainable travel choices easier for everyone. From pioneering eco-friendly travel badges to actively reducing the environmental impact of its operations, the brand is committed to helping create a future where travel continues to enrich lives while protecting the destinations we all cherish.
This means booking.com are well-above average compared to other companies in the Internet Media & Services.
INDUSTRY AVERAGE
booking.com positioning within the Internet Media & Services
The Internet Media & Services industry plays a vital role in shaping the future, but faces essential sustainability challenges. Companies must act thoughtfully from the energy demands of powering data centres to ensuring fair working conditions and protecting customer privacy. Responsible governance, transparent business practices, and reducing environmental impacts are essential expectations, not optional extras. Those who take meaningful action can help build a digital economy that respects people, communities, and the planet.
Booking Holdings Inc., the parent company of Booking.com, demonstrates stronger sustainability leadership than many in the industry. Its efforts to reduce its environmental footprint are consistently above industry averages, particularly in managing emissions and promoting energy-efficient operations. Social responsibility is deeply embedded across the business, with a clear commitment to diversity, fair treatment, and community impact. Governance practices are equally robust, with transparent, ethical standards that guide daily decision-making. Taken together, Booking Holdings Inc. shows that it is serious about creating a more responsible and sustainable future for digital travel and beyond.
Booking.com offers many travel services that make every journey rewarding and straightforward. Consumers can book accommodation, flights, car rentals, airport taxis, and experiences all in one place. Whether planning a city break, a family holiday, or a long-term adventure, Booking.com connects travellers to a vast selection of options — from cosy local stays to luxury resorts. With a user-friendly online and mobile app platform, Booking.com helps millions find, plan, and enjoy their travels easily and confidently.
Booking.com recognises that sustainable travel should be accessible to everyone, not a luxury for a few. The brand has introduced a Travel Sustainable programme, helping consumers find and choose stays that meet independent sustainability criteria without sacrificing affordability. By working closely with accommodation partners worldwide, Booking.com encourages a wide range of price points for eco-friendly choices. This commitment ensures that making a positive impact on the planet is within reach for more travellers, offering real options that match different budgets, without greenwashing or unrealistic promises.
Booking.com leads with a clear commitment to making travel more responsible and positive for the planet. Through its Travel Sustainable programme, the brand highlights properties that take genuine action to reduce their environmental impact, helping travellers easily find places that align with their values. Beyond accommodation choices, Booking.com actively promotes responsible travel habits, encouraging customers to make decisions that support local communities and protect natural ecosystems. Booking.com remains firmly focused on transparency, ethical governance, and strong data protection in its business operations, ensuring that trust and respect are at the heart of every interaction.
Booking Holdings Inc. shows clear leadership in its environmental practices, with notable strengths in energy management and adherence to internationally recognised ecological certifications. These efforts highlight a proactive approach to responsible resource use and sustainable operations. Positive actions in pollution prevention and the pursuit of new environmental opportunities further reinforce the company’s commitment to protecting the natural world. While Booking Holdings Inc. is making meaningful progress, opportunities remain to strengthen greenhouse gas (GHG) emissions reduction efforts and environmental compliance. By focusing on these areas, the company can further enhance its impact and inspire greater positive change across the travel industry.
Booking Holdings Inc. demonstrates a strong commitment to social sustainability across its operations. The company excels in employee training and education, helping its teams grow and develop their skills for the future. It also maintains high standards in achieving recognised social certifications and actively supports community projects that create tangible benefits for people and places. These efforts reflect a responsible approach to building positive connections with employees, customers, and local communities. There is still room to improve cyber risk management and supplier engagement. Strengthening these areas will help Booking.com continue its journey towards being an even more responsible and trusted travel brand.
Booking Holdings Inc. upholds a strong commitment to responsible governance, ensuring clear leadership and sound decision-making at every level. High board accountability and robust shareholder rights highlight the company’s focus on transparency and fairness. Governance-related certifications demonstrate structured practices designed to protect the interests of customers, partners, and investors alike. While Booking Holdings Inc. maintains solid standards in business ethics and compliance, there are opportunities to strengthen business resilience and deepen the integration of sustainability into its core strategies. With continuous improvements, Booking.com is well-placed to further build trust and confidence as a responsible global travel leader.
Booking.com stands out by combining the power of choice with a deep commitment to responsible travel. Its unique Travel Sustainable programme gives travellers clear, trustworthy insights into accommodation providers' sustainability efforts, verified against global standards. With an easy-to-use platform offering millions of options, Booking.com empowers consumers to make choices that match their values, whether they seek eco-certified stays, energy-saving features, or waste reduction initiatives. By embedding sustainability into the booking experience without raising costs, Booking.com makes it rewarding and straightforward for travellers to book better, travel lighter, and positively impact the places they visit.
As part of Booking Holdings Inc., Booking.com continues to build on its commitment to responsible travel. From reducing environmental impacts to championing fair and ethical business practices, the brand is moving forward with thoughtful ambition. With a clear roadmap — from achieving carbon reduction targets to increasing the visibility of sustainable stays — Booking.com is shaping a future where every journey leaves a lighter footprint. While opportunities for deeper improvements remain, the path forward is guided by transparency, collaboration, and a shared desire to protect the world’s treasured destinations.
Every booking you make is a step towards protecting the places we love. By choosing thoughtfully, you’re helping shape a future where travel continues to bring joy, without costing the Earth.
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