Feel good about your shopping choices. With qZERO® Brand Responsibility Scoring, you get shopping intel you can trust.
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It shouldn’t be hard to find reliable shopping information. But when it comes to shopping, it certainly feels like it is.
Imagine you go into the supermarket in your lunch hour to get an everyday essential. You scan the shelves, and your eyes land on two of the same product. You want the most sustainable. The trouble is, both show green leaves on the packaging. They both use eco wording (green, planet-friendly, earth-grown). One is more expensive than the other. But now it’s on special offer. You look at the back of the packaging for more information and find none. Frustrated, and none the wiser, you make a quick decision, get what you came in for, and leave the shop.
Do you feel good about your purchase? Or unsure?
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Every day we make micro choices, in shops and online. These decisions fuel our market. As consumers, we’re key drivers in climate change. But with no navigation, is it any surprise that we’re heading in the wrong direction?
At questionZERO, we’ve had enough of the lack of data. We’re fed up with greenwashing. We want accurate, unbiased information about brands so we can understand where our money is going.
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That way, you can shop consciously, and together we can make a positive impact.
The qZERO® Brand Responcibility Score has been developed in collaboration with reputable data analysts to highlight the commitment brands have made to sustainability. This unbiased data compares a brand to the industry average, based on a brand’s investments, environmental friendliness, and its broader sustainability impact on our planet. This is independent data that you can trust.
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Consumers like you can make informed decisions about where your money is going. With the support of academics and the business community, we’ve demystified the global data (you can read more about how here) and developed a simple tool you can use everyday.
Now it’s over to you - and your shopping basket.
Check Brands' RatingsEvery purchase we make drives the world's economy but also contributes to the use of our precious planet's resources. Excessive consumption is destructive, however, by choosing eco-friendly products and reevaluating our shopping ways, we all have the power to protect and preserve the Earth for ourselves and future generations.
Today, consumer choices significantly impact the environment. As consumers, we wield immense power – the power to shape industries, influence policies, and drive change. Read more about the Power of Sustainable Shopping.
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