Advanced Sustainability *
ASICS is a performance-led sportswear brand inspired by the philosophy of “A Sound Mind in a Sound Body.” Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS began with a simple belief: sport has the power to uplift both body and mind. That idea continues to guide the brand today.
With over 70 years of heritage, ASICS blends traditional Japanese craftsmanship with cutting-edge design to create footwear and apparel that support movement at every level. Whether you're an elite athlete or a weekend walker, ASICS products are trusted worldwide for their quality, comfort, and purpose-driven design. The brand’s name—an acronym for the Latin phrase *Anima Sana In Corpore Sano*—reflects a long-standing commitment to holistic wellbeing. With every pair of shoes, every step forward, ASICS champions a more balanced, active life. It’s more than sport—it’s a mindset rooted in care, tradition, and thoughtful innovation.
This means Asics are well-above average compared to other companies in the Apparel, Accessories & Footwear.
Asics positioning within the Apparel, Accessories & Footwear
The apparel, accessories, and footwear industry faces fundamental challenges—from the overuse of natural resources and high levels of waste, to concerns around carbon emissions and worker rights. Many products are made in complex global supply chains, where transparency can be limited. Ethical leadership and clear, traceable policies are also too often lacking. For shoppers, this makes it harder to make confident, informed choices.
ASICS is ahead of many industry peers when it comes to environmental and social responsibility. The brand is reducing energy use and emissions across its product lifecycle, while working to improve traceability in its supply chain. Its commitment to fair working conditions and transparent reporting reflects strong governance and ethical leadership. ASICS doesn’t just talk about impact—it takes practical, trackable steps that consumers can trust.
ASICS offers a wide range of performance footwear, apparel, and accessories designed to support movement at every level. From high-performance running shoes and tennis trainers to versatile gym gear and everyday activewear, ASICS combines comfort, durability, and technical innovation. Each product is engineered with a deep understanding of body mechanics, ensuring a balance of support and style. Whether you're training for a marathon, walking your dog, or simply staying active, ASICS brings purposeful design to every step. With collections tailored for men, women, and kids, ASICS helps individuals move and feel well, regardless of their pace, goals, or lifestyle.
ASICS is working to make its products more responsible without pushing the cost onto shoppers. The brand focuses on delivering longer-lasting performance by improving material use, cutting production waste, and increasing product durability. Selected lines now include less environmentally impactful materials, clearly labelled for transparency. ASICS avoids vague eco claims, offering easy-to-understand information that helps consumers make informed choices. Its approach doesn’t rely on offsets—instead, it’s about improving the product from the inside out. With options across different price points, ASICS is taking real steps to offer sportswear that’s more accessible and thoughtfully made, without compromising on performance or trust.
ASICS takes a practical, honest approach to sustainability that balances innovation with responsibility. From product design to workplace culture, the brand focuses on reducing impact without compromising quality or performance. ASICS integrates lower-impact materials where they matter most, backed by clear data and not just bold claims. Its use of technology aims to create longer-lasting products that support movement and reduce waste over time. Internally, ASICS promotes fairness, inclusion and wellbeing across its teams and partners. Strong governance, rooted in ethics and accountability, underpins every step. It’s a brand that builds trust not through promises, but through progress you can see.
ASICS is strongly committed to improving its environmental performance, with progress in energy use, pollution prevention, and responsible material sourcing. The brand works towards meeting recognised environmental standards, with several of its facilities holding third-party certifications. It also invests in better energy management and cleaner production practices. While ASICS is moving in the right direction, more must be done, particularly in reducing greenhouse gas emissions and improving waste management across its operations. The company openly acknowledges these areas and shares its ambition to do better. It’s a journey built on real action, not perfection, aiming to make each product a step towards a lighter footprint.
ASICS demonstrates a strong and thoughtful approach to social impact. The brand invests in programmes beyond the product, supporting communities, promoting inclusion, and ensuring people across its value chain are treated fairly. From corporate giving to inclusive workplace policies and team development, ASICS takes clear steps that reflect care and responsibility. Community engagement and high standards in product quality also show the brand’s wider commitment to people’s well-being.
There’s still room to improve, particularly in strengthening data privacy protections and building deeper partnerships with suppliers. By addressing these areas, ASICS has the opportunity to grow its positive impact even further, with transparency and trust at the core of every action.
ASICS CORPORATION shows strong leadership in corporate governance, with clear policies in place to ensure accountability, business resilience, and sustainability integration. The company is recognised for its transparency, openly sharing progress, challenges, and goals through accessible reporting. Certified governance systems further reflect their alignment with recognised industry standards and responsible business practices.
That said, there is room to strengthen the ethical foundations of its operations. Enhancing business ethics—particularly around decision-making frameworks and stakeholder engagement—would further support ASICS’s broader values. By building on its strengths in transparency and resilience, ASICS can continue shaping a governance model that is robust and rooted in trust and long-term integrity.
ASICS stands out by combining performance, wellbeing and thoughtful design in every product. Its unique approach blends decades of sports science with a deep belief in the connection between body and mind. The result? Footwear and apparel that don’t just support your movement—they enhance how you feel while moving. ASICS doesn’t trade quality for trends or hide behind buzzwords. Instead, it offers clear, tested benefits—like advanced cushioning, lasting comfort, and durability you can count on. For shoppers who care about how things are made and how long they last, ASICS delivers more than a look—it delivers real purpose with every step.
ASICS is more than a sportswear brand—it’s a company working to move the world forward responsibly. Through environmental action, social impact, and transparent governance, ASICS integrates sustainability into how it designs, produces, and operates. This means fewer emissions, fairer supply chains, and a stronger focus on lasting quality over throwaway trends.
Choosing ASICS means supporting a brand that sees performance and purpose as inseparable. You’re not just buying running shoes or activewear—you’re backing better business practices and progress that benefits people and the planet.
Every mindful choice matters. With ASICS, it’s easier to make one that feels right.
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