Advanced Sustainability *
Reebok’s story begins in 1895, in Bolton, England, where it pioneered running spikes to help athletes perform at their best. Over the decades, it has evolved from a family-led workshop to a globally recognised name in sportswear. Reebok champions innovation, designing performance gear that moves with the body and empowers every stride. Today, the brand continues to build on its rich heritage by blending style, function and purpose.
Rooted in sport, Reebok is inspired by self-expression, movement, and community. Its approach to progress is practical and ongoing, focusing on using better materials, improving product longevity, and rethinking packaging and processes. Reebok shares its journey openly, recognising that responsible change takes time, effort and evidence. For people who value performance and transparency, Reebok offers more than just apparel – it’s a partner in a more active and thoughtful way of living.
This means Reebok are above average compared to other companies in the Apparel, Accessories & Footwear.
Reebok positioning within the Apparel, Accessories & Footwear
The apparel and footwear industry faces ongoing challenges linked to how products are made, who makes them, and the resources they use. These issues affect the planet and the people behind the products, from high water and energy use to concerns about safe working conditions and supply chain transparency. With fast-changing trends and complex global production, progress requires clear goals and continuous effort.
Within this landscape, Reebok – under Authentic Brands Group – is taking steps beyond surface claims. Its approach covers key areas: using more recycled and lower-impact materials, sharing efforts to improve working conditions, and building accountability into its operations. While challenges remain, Reebok’s transparency and practical actions show it’s working to raise the bar. Compared to many in the industry, it is ahead in showing how a brand can grow while being more responsible.
Reebok offers a wide range of athletic and lifestyle products to support movement, fitness and everyday comfort. From high-performance footwear and training gear to casual trainers and sportswear, Reebok caters to adults and kids alike. The brand blends timeless style with functional innovation, making it a go-to for everything from gym sessions to weekend wear. Whether you're chasing personal bests or comfort on the go, Reebok delivers gear built for real life in motion.
Reebok recognises that making better choices should be accessible. That’s why it’s working to make products with improved environmental profiles – like shoes made with at least 30% recycled materials – while still keeping price points within reach for everyday shoppers. By focusing on practical steps like using fewer virgin resources and designing for longer wear, Reebok aims to offer products that are both affordable and made with care. It doesn’t claim to be perfect, but it shares progress openly and keeps things grounded in what’s real and verifiable.
Reebok, part of Authentic Brands Group, is taking a practical, transparent approach to building a more responsible future. Its sustainability efforts span key areas – from introducing materials with lower environmental impact to reducing emissions in its operations. Reebok is also focused on making its practices more inclusive, designing products that speak to a wider range of people and communities.
Behind the scenes, a strong governance framework helps guide ethical decisions and transparent reporting. While progress is still evolving, Reebok is open about the steps it’s taking. The result is gear that reflects both style and intention, offering shoppers an option that supports performance, comfort, and a more thoughtful way of consuming.
Reebok, part of Authentic Brands Group, is making clear progress in reducing its environmental impact. It manages energy use and waste carefully, focusing on using resources more efficiently and cutting down on unnecessary waste. These actions show a real effort to minimise harm where it counts most.
Reebok is also exploring ways to design smarter products, finding opportunities to introduce more eco-minded materials, and rethinking how products are made. While it has made headway, especially in areas like recycled content, there is still more to do when tackling climate-related risks and lowering greenhouse gas emissions. Continued action here could help Reebok deepen its impact and align more closely with international sustainability expectations.
Reebok demonstrates solid progress in areas that matter to everyday consumers. It performs well in protecting customer data and maintaining high product quality, showing a clear commitment to trust, safety, and lasting value. These strengths reflect Reebok’s attention to the people who wear and rely on its products.
There’s still work to do to build stronger supplier relationships and improve working conditions across the supply chain. Reebok is taking steps, but more can be done to ensure fairness and well-being for all involved. The brand is also beginning to show progress in creating a culture of inclusive excellence, with room to better reflect a broader range of voices and experiences throughout its teams and products. Overall, Reebok is moving in the right direction, with opportunities to grow its impact where it counts most.
Reebok, guided by Authentic Brands Group, benefits from strong governance structures that support ethical business behaviour and long-term accountability. The brand stands out for its commitment to transparency and fairness in decision-making, with clear responsibilities across leadership and investor relations. These practices help build trust and show that Reebok takes its role seriously, not just as a business, but as a brand that impacts people and the planet.
There is still room to strengthen day-to-day compliance and ensure that all company actions align closely with legal and ethical standards. Encouragingly, Reebok’s emphasis on building a resilient and forward-looking business model shows that sustainability is factored into decisions. It’s a strong start, with more potential to lead by example in responsible brand governance.
Reebok stands out for combining everyday performance with mindful design. Its legacy in sport lives on through products built to move with you – whether you're training, walking or simply living in your gear. What sets it apart is a practical approach to better materials, including recycled content and lower-impact alternatives, all without overpromising. Reebok doesn’t just talk about change – it builds it into its shoes and apparel, step by step. Reebok offers a balance that fits real life for shoppers looking for function, style and more conscious choices they can trust.
Reebok, part of Authentic Brands Group, is taking real steps towards becoming a more responsible brand. From using more recycled materials to improving how products are made and sourced, Reebok shows that progress is possible, even in a complex industry. With growing attention to ethical practices, safe working conditions and transparent governance, Reebok is building trust while delivering performance and style.
By choosing these options, you’re supporting a brand working to do better, without the greenwashing. It’s not about perfection, but about making everyday choices that reflect what matters to you.
Every step counts. And with Reebok, your next one can be lighter on the planet.
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