Benetton Sustainability Review

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Benetton qZERO® Sustainability Score

4 / 5.0

Advanced Sustainability

September 10, 2024

About Benetton

VIA VILLA MINELLI 1 31050 PONZANO VENETO TREVISO Italy
Country: United Kingdom United Kingdom

Benetton, an iconic Italian fashion brand, is renowned for its innovative designs and vibrant colour palette. Established in 1965, this brand has become a symbol of contemporary fashion, combining quality, design, and passion. Its vast portfolio includes clothing, accessories, and fragrances, catering to men, women, and children. Benetton's global presence spans numerous boutiques and online platforms, making it accessible worldwide. Its marketing campaigns are celebrated for their bold and thought-provoking messages. The brand prioritises sustainability by integrating eco-friendly practices into its production processes, aiming to reduce its environmental impact while maintaining stylish and timeless collections.

How does Benetton focus on You?

Benetton Products

The Benetton brand, by BENETTON GROUP SRL, is well-known for its diverse range of clothing items that include:

  • Casual wear
  • Formal wear
  • Sportswear
  • Children’s clothing
  • Accessories
  • Footwear

Balancing Affordability and Sustainability

Benetton strives to balance affordability with sustainability in their products by implementing several strategies:

  • Materials: They use sustainable materials such as organic cotton and recycled fibres, reducing environmental impact while keeping production costs manageable.
  • Supply Chain: Benetton optimises their supply chain by working with suppliers who adhere to ethical and sustainable practices, ensuring that their products remain reasonably priced.
  • Design: The brand focuses on creating timeless and versatile designs that encourage longer use, which helps consumers get the most value for their money.
  • Efficient Production: By employing efficient production techniques, Benetton reduces waste and lowers costs, allowing them to offer more affordable pricing to consumers.
  • Transparency: They maintain transparency in their production processes, helping build consumer trust and encouraging informed purchasing decisions.

By integrating these practices, Benetton ensures their products not only stay affordable but also align with sustainability goals, appealing to consumers who are environmentally conscious but also budget-aware.

Benetton Sustainability Rating is 4.0 out of 5.0

This means Benetton are below average compared to other companies in the Multiline and Specialty Retailers & Distributors.

Industry positioning

Benetton
Industry average
5
4
3
2
1
0
Overall
Environmental
Social
Governance

Benetton positioning within the Multiline and Specialty Retailers & Distributors

Key Sustainability Issues for Multiline and Specialty Retailers & Distributors Industry

The Multiline and Specialty Retailers & Distributors industry faces significant challenges in sustainability, including environmental impact, social responsibility, and governance practices. These enterprises need to manage resource efficiency, fair labour practices, community engagement, and effective organisational oversight.

Benetton Group SRL Sustainability Comparison

Benetton excels in environmental practices, significantly outperforming the industry's average. The company's social responsibility aligns closely with industry norms, showing strong community and employee engagement. However, its governance practices are somewhat weaker compared to industry leaders, indicating room for improvement.

What makes Benetton stand out in the Industry?

The main USP of the Benetton brand by BENETTON GROUP SRL lies in its unique combination of vibrant colours, innovative knitwear and commitment to social causes. Benetton is known for:

  • Bold Colours: Their use of bright, bold colours has always set them apart from other fashion brands.
  • Innovative Knitwear: Benetton offers a wide range of high-quality knitwear that showcases their expertise in this area.
  • Social Responsibility: They bring awareness to global issues through their products and campaigns.
  • Global Presence: Their extensive global reach ensures that they are a recognised name worldwide.
  • Inclusive Fashion: Benetton embraces diversity and inclusivity, making fashion for everyone.

With these core strengths, Benetton successfully blends fashion with meaningful messages, creating a distinctive identity in the fashion world.

Benetton Sustainability Rating Breakdown:

Benetton Overall Sustainability Rating is 4.0 out of 5.0

Discover the unique elements of Benetton's sustainability approach:

  • Eco-Friendly Materials: Use of organic cotton, recycled fibres, and innovative materials.
  • Ethical Production: Commitment to fair labour practices and safe working conditions.
  • Environmental Transparency: Clear reporting on carbon footprint, water usage, and waste management.
  • Circular Economy: Focus on products designed for recycling and longevity.
  • Community Engagement: Investments in local communities and global initiatives for positive social impact.

Benetton Environmental Rating is 3.9 out of 5.0

Environmental Practices Summary for BENETTON GROUP SRL (Benetton)

Benetton demonstrates strong environmental practices in several key areas, reflecting its commitment to sustainability. Notably, the company excels in Energy Management, Materials Sourcing, and Water Management. These strengths indicate a robust strategy towards minimising environmental impact and adhering to sustainable resource usage. Additionally, the company shows solid performance in Waste Hazards and Management and Environmental Opportunities, suggesting a comprehensive approach to waste reduction and eco-friendly initiatives. However, there is room for improvement in Greenhouse Gas (GHG) Emissions, indicating that more targeted efforts in this area could enhance overall environmental performance.

Benetton Social Rating is 4.2 out of 5.0

Social Practices Summary

Benetton Group SRL demonstrates strong social sustainability practices across a range of key areas. The company's commitment to diversity and inclusion is particularly noteworthy, reflecting a robust and inclusive workplace culture. Additionally, Benetton excels in human rights compliance, ensuring fair and responsible treatment of all individuals within their operations.
Areas of community engagement also stand out positively, highlighting the company's proactive approach in building strong relationships with the communities they operate in. However, there is room for improvement in labour relations, which indicates that while generally positive, there may be opportunities to strengthen how the company manages its workforce relations. Overall, Benetton demonstrates a solid commitment to social sustainability, with notable achievements in several significant areas.

Benetton Governance Rating is 3.8 out of 5.0

Benetton Group SRL: Governance Analysis

Governance Practices Summary

Benetton Group SRL exhibits robust governance practices. The company demonstrates exceptional business ethics with strong adherence to ethical standards, reflecting its commitment to integrity and ethical conduct. Additionally, business transparency stands out, highlighting Benetton’s dedication to openness and accountability. The company's corporate compliance behaviours are notably strong, indicating a solid framework for regulatory adherence and risk management. However, there's room for improvement in business resilience and sustainability, suggesting potential enhancements in long-term planning and adaptability. Overall, Benetton's governance score reveals a well-structured approach with particular strengths in ethical practices and transparency.

Benetton Certifications List


So is Benetton sustainable?

When considering whether to shop with Benetton, you'll be happy to know that the brand takes its sustainability efforts seriously. Benetton Group SRL, the company behind Benetton, incorporates a number of meaningful practices across various areas that many shoppers value today.

Environmental Stewardship

Benetton shows a strong commitment to the environment. The company actively works on reducing its carbon footprint and promoting eco-friendly practices. This includes using sustainable materials and improving the efficiency of its production processes. By purchasing from Benetton, you're supporting a brand that cares about our planet's future.

Social Responsibility

The brand excels in social responsibility. Benetton ensures fair labour practices and offers good working conditions for its employees. Additionally, the company is actively involved in community-focused initiatives, striving to make a positive social impact. For shoppers keen on ethical fashion, Benetton provides a reliable choice.

Good Governance

Good governance contributes to the company's overall stability and ethical business practices. Benetton implements effective management strategies and maintains transparency in its operations, which helps in building consumer trust. A brand that is well-governed is more likely to be accountable and resilient, making it a safe bet for conscientious shoppers.

In summary, Benetton is a brand that performs well in terms of sustainability. It balances environmental, social, and governance aspects competently. Buying from Benetton means you're choosing a brand that is not only stylish but also responsible and ethical. Understanding these aspects can help you make more informed and conscious shopping decisions.

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