The future of your thriving sustainable business starts with your customers.
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Welcome to questionZERO, the sustainability benchmarking platform that enhances consumer engagement and promotes sustainable shopping choices, placing your business at the centre. As proud participants of the United Nations Global Compact Network, we support The Ten Principles of the UN Global Compact.
We are here for you and your business because we understand how crucial your work is. Like you, we are passionate about sustainability. However, a purpose without implementation is just a strapline. That’s why we commit our knowledge, time, and efforts to creating this platform for you and your customers. This is your toolbox for making a real impact and reaping the benefits along the way.
Discover Why It MattersListen to questionZERO, CEO, Tanya Larsen, explain why focusing on brand sustainability and communicating it to consumers can make a real difference.
See What We Can Offer
With over 20 years of experience in e-commerce, we understand how precious your consumers' trust is. Right now, that trust is under threat. With so much greenwashing and overall noise around the ‘sustainability’ buzzword, every consumer is becoming disillusioned - including yours. This is creating a negative impact on every sustainable business. It’s affecting daily living – and it’s threatening our planet.
That's why we have created our qZERO® Sustainability Rating for brands, based on solid business data that can be checked and verified by your consumers before they buy from you.
We know that consumers equally care about the social impact of businesses, as well as carbon emissions (CO2), water usage, waste management, and overall corporate culture. That's why we use a holistic approach and look at measurable and comparable data across environmental, social, and governance (ESG) business activities.
Our solid platform is designed to build and maintain your consumers' confidence in you – for the long term. Your loyal customers are conscious consumers who have the power to make a positive shift in climate change. But greenwashing has made it confusing. Let’s change this.
Get The Spotlight You Deserveto contribute to the unstoppable power of positive collective action by 4 billion global consumers
As an influencer for sustainable lifestyles, your voice has the power to shape opinions and drive positive change. If you want to promote and practise environmentally responsible habits, this is the platform for you.
But questionZERO is not just a data website – we have a handy tool to keep in your pocket wherever you go. Download our EcoScanner App for your daily shopping to prioritise choices that reduce your environmental footprint and encourage others to do the same.
Plus, we’re also here to amplify your voice! If you are a blogger, influencer, community activist, educator – or just cannot stop talking to your friends about sustainable shopping choices – we can help project your message:
Our qZERO Sustainability Rating for Brands means that you can confidently support and promote verified sustainable brands.
By joining the questionZERO platform, you gain access to clear, verifiable data about the sustainability practices of various companies. This transparency allows you to make informed decisions and recommendations.
You can play a bigger part by helping build consumer trust in the brands with verified sustainability scores.
questionZERO provides tools and data that can be used for educational purposes, helping you spread awareness and understanding of sustainable practices to your followers.
Verified sustainability scores help you connect with like-minded individuals and organisations, building a network of sustainability-focused communities and initiatives.
And that’s where it gets even better. You can get all of it for free!
You are the ones who carry most of the burden right now.
While you are working incredibly hard, often sacrificing your short-term profit gains by implementing sustainable business practices, you’re facing more challenges than ever.
The consumer market is plagued by ‘green’ symbols, with many companies falsely claiming to be eco-friendly, making it hard for genuine sustainable businesses like yours to stand out.
This widespread greenwashing has made consumers sceptical and challenging authentic brands to earn trust. But building and maintaining consumer trust requires robust, verifiable data to prove genuine commitment to environmental practices.
questionZERO offers you the opportunity to monetise your environmental, social, and governance reporting and helps you stand out from the competition by effectively showcasing your sustainability credentials to attract and retain your eco-conscious consumers.
questionZERO provides a sustainability scoring system based on verifiable data, helping you build credibility and earn consumer trust.
Engage better with consumers by providing transparent information about your sustainability efforts, developing loyalty and encouraging eco-conscious purchases.
By showcasing verified sustainability scores, you can differentiate yourself in a crowded market, attracting environmentally conscious consumers and gaining a competitive edge.
Through our platform collaborations with professional marketeers and sustainability advocates, you will achieve wide consumer outreach, both locally and globally.
The global market trend is clear: sustainable products are performing better and are increasingly preferred by consumers. Consumers are willing to pay a 27% premium for brands that deliver on sustainability promises – and you can benefit from this! Informed Decision Making: Sustainability is an ongoing journey requiring tools and metrics to measure, improve and track progress. Being on the questionZERO platform offers you valuable consumer behaviour data insights to help improve your product offering and attract additional investment.
questionZERO helps you accurately track and report sustainability metrics, ensuring you meet regulatory requirements and avoid compliance issues.
Just like you, we balance the People, Planet, and Profit triangle and prioritise long-term gains over short-term rewards. Supporting businesses like yours is our top priority.
If you score more than 3.5 stars on questionZERO, you can showcase the Sustainability Score for your brand across all of your products and websites for free!
You are at the heart of shifting consumer habits – and we’re here to help. As shoppers we all want to choose and make their own informed decisions, rather than being directed by brands. Our tool makes this easy for your customers – and for you.
The qZERO Sustainability Rating API tool allows you to select brands based on their true sustainability credentials. The API offers a high degree of customisation, enabling you to display the data in a way that best fits your shopping page. Sustainability Stars can be displayed alongside consumer feedback, on the checkout page, or throughout your shopping journey. You can even opt to use colour coding inline with the nutritional information on food products.
Provide transparency and demonstrate your commitment to genuine sustainable practices, reassuring consumers that their purchases support responsible brands.
Give consumers the information they need to choose products that align with their values, leading to increased customer satisfaction and loyalty.
Stand out in a market flooded with false sustainability claims by showcasing verified sustainability credentials, attracting eco-conscious consumers.
Displaying sustainability scores highlights your commitment to environmental and social responsibility, appealing to consumers who prioritise sustainability.
Consumers are willing to pay a premium for proven sustainable products, allowing you to justify higher prices and increase profit margins.
Educate consumers on sustainability and foster a culture of accountability and environmental stewardship.
Use Sustainability Rating in advertising campaigns, social media posts, and in-store promotions to attract environmentally conscious customers.
Build trust based on shared values, leading to repeat purchases and long-term customer relationships..
There is an increasing regulatory demand for transparency and accountability in sustainability claims. Align with marketing trends and set the best example with verified sustainability scores.
Engaging with consumers about sustainability provides valuable feedback on consumer preferences and attitudes – allowing you to improve and develop future product offerings and marketing strategies.
By displaying qZERO sustainability rating, you can build trust, differentiate yourself, drive sales, and promote a sustainable shopping environment – benefiting both your business and the planet. We support small retailers and offer API packages tailored to the number of your brand scoring requests
As a Conscious Retailer you can try qZERO Sustainability Ratings API for Free
As a loyalty card program provider, you play a significant role in promoting sustainable shopping by offering benefits to both consumers and retailers.
For consumers, loyalty cards offer rewards and discounts, encouraging repeat visits and purchases. They provide personalised offers based on shopping habits, enhancing the shopping experience.
Loyalty cardholders often receive exclusive access to sales, new products, or special events – adding value and privilege. Additionally, loyalty programs like yours can streamline the shopping process by integrating with payment methods and providing easy access to purchase history and receipts.
This enables you to monitor the entire purchase process from start to finish. These features make loyalty cards a valuable tool for enhancing customer satisfaction and building long-term consumer relationships.
Most importantly, sustainability-focused loyalty cards significantly influence shopping experiences and behaviours. Your loyalty card program, centred on sustainability, can effectively "nudge" consumers towards eco-friendly choices at scale, playing a leading role in promoting sustainable shopping practices.
Stand out in a competitive market with questionZERO's unique sustainability rating, appealing to eco-conscious consumers and giving you a competitive edge.
Provide transparency and demonstrate genuine commitment to sustainable practices, building stronger trust with your customers and encouraging loyalty.
Showcase your dedication to environmental and social responsibility, enhancing your brand's reputation and attracting consumers who value authenticity.
Drive greater engagement by rewarding customers for choosing sustainable products, promoting frequent interactions and a positive eco-friendly image.
Guide customers towards environmentally friendly choices, supporting your sustainability goals and educating them on responsible purchasing decisions.
Highlight sustainable products and justify higher prices, increasing profit margins as consumers are willing to pay a premium for sustainability.
Align your loyalty program with the values of eco-conscious consumers, creating long-term loyalty based on shared principles.
Gain valuable data on consumer preferences and behaviours, helping you tailor your loyalty program to better meet customer needs and improve sustainability efforts.
Stay ahead of compliance requirements and market trends by using verified sustainability scores, enhancing your brand's credibility and market position.
Integrate sustainability into your loyalty program, promoting a culture of accountability and environmental stewardship, contributing to long-term success.
We are a global platform perfectly suited to provide data across different geographical areas at scale. Our API tool is easy to integrate into loyalty program data calls – and you can try our qZERO Sustainability Rating API for free.
The global market trend is clear: sustainable products are not only performing better but are also increasingly preferred by consumers, and the demand for green products remains robust across all demographics . Consumers are willing to pay a 27% premium for brands that deliver on sustainability promises.
At questionZERO, we understand the challenges of balancing sustainability with profitability. Our expertise in finance and sustainability equips us to navigate these complexities. Sustainable practices, such as using high-quality materials and ensuring fair wages, may elevate costs but are essential for long-term growth. Keeping your customers' needs at the forefront allows them to support your business's sustainability with their purchases, promoting a better future for all.
Join Us in Making a Difference
The questionZERO team, with over 20 years of experience in finance, business, affiliate marketing, and technology, is driven by a passion for sustainability. We understand the unique challenges businesses face and are committed to helping you achieve zero negative impact on our planet.
By joining questionZERO, you can proudly showcase your business' sustainability efforts, help consumers make better shopping choices, and contribute to a better planet. Together, we can turn sustainability into profitability - one purchase at a time.
Join our mission to create a sustainable future. Let's make the world a better place with sustainable shopping.
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At questionZERO, we know that focusing on sustainability while making a profit can be tough but also rewarding. Our extensive expertise in the financial and sustainability sectors equips us uniquely to navigate these complexities effectively. We recognize that while sustainable practices — such as using high-quality materials and ensuring fair wages — might elevate costs and affect short-term gains, they are essential for sustainable long-term growth. We also believe that keeping your customers' needs at the heart of your business and enabling them to vote for your business sustainability with their valets, not only helps balance your books but also promotes sustainability as a core part of our lives.
The recent trends underline the growing mainstream appeal of sustainable products. 
Sustainability is more than a trend; it is increasingly linked to consumer trust and corporate profitability. Evidence shows that brands embracing sustainable practices see a positive impact on their bottom line, with products making ESG-related claims experiencing an average of 
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Data Transparency
Business Partnerships
Consumer Engagement