Why questionZERO is good for your business

questionZERO is a sustainability benchmarking platform that focuses on consumer engagement. We are a proud participant of the United Nations Global Compact Network and support The Ten Principles of the UN Global Compact.

questionZERO is more than just inspiration - it's about taking decisive action. At the heart of our system is our verifiable, unique, data-driven business Sustainability Score for brands. Consumers are 'nudged' by this score and play a leading role in facilitating action. Sustainable businesses benefit from an elevated market position, while retailers gain from our advanced tools that encourage shoppers to choose more sustainable products, and increasing the value of their shopping baskets.

 

 

How to leverage your ESG reporting with  qZERO Score

So how does it work? Imagine a TrustPilot-style rating that every consumer is now accustomed to. We offer a sustainability rating in the same 5-star format. The difference is that ours is driven by hard environmental, social, and governance data, not personal preferences. Our qZERO Sustainability Score is fact-based, data-driven and is free from commercial bias, ensuring its reliability and integrity. When customers click on the qZERO rating, they can view extended reports and also see the brand's industry positioning. No greenwashing here.

 

 The global market trend is clear: products with sustainability claims not only perform better but are also increasingly preferred by consumers. Join us in turning sustainability into profitability - one purchase at a time. Together, we can shape a sustainable future.

 

We have already done all the hard work for you, and you are very welcome to benefit from it. Instead of asking 'what is in it for me?', know that you will certainly receive obvious benefits. Ask us what's in it 'for us - for all of us. You can proudly showcase your business's sustainability for everyone to see, and help make better shopping choices for a better planet's future.  Join us in turning sustainability into profitability - one purchase at a time.

Showcase your Sustainability

Balancing Profit, People and Planet.

At questionZERO, we know that focusing on sustainability while making a profit can be tough but also rewarding. Our extensive expertise in the financial and sustainability sectors equips us uniquely to navigate these complexities effectively. We recognize that while sustainable practices — such as using high-quality materials and ensuring fair wages — might elevate costs and affect short-term gains, they are essential for sustainable long-term growth. We also believe that keeping your customers' needs at the heart of your business and enabling them to vote for your business sustainability with their valets, not only helps balance your books but also promotes sustainability as a core part of our lives.

Sustainability is Becoming Mainstream - with a Premium!

The recent trends underline the growing mainstream appeal of sustainable products. Deloitte’s Global State of the Consumer Tracker reveals that despite a temporary decline from 61% in 2021 to 46% in 2023 in global sustainable product purchases due to inflation, the demand across varied consumer demographics remains strong. This demonstrates that the demand for green products remains robust across diverse consumer groups, not just among young, affluent climate activists. As the market evolves, an increasing number of consumers are prepared to invest a 27% premium on brands that deliver on their sustainability promises.

Building Consumer's Loyalty and Trust Through Sustainable Practices.

Sustainability is more than a trend; it is increasingly linked to consumer trust and corporate profitability. Evidence shows that brands embracing sustainable practices see a positive impact on their bottom line, with products making ESG-related claims experiencing an average of 28% growth over the past five years - outperforming others by 8%. Despite ongoing barriers like high costs and limited sustainability information, consumers are more attracted to brands with sustainable practices and products – and those businesses turn a profit. Products labeled as sustainable grew about twice as fast as those not labeled as sustainable. Over the last five years, sustainable products saw an average growth rate of 9.43% per year, compared to 4.98% for their non-sustainable counterparts, with a significant portion of consumers expressing greater trust in brands that are recognised as ethical/sustainable by third parties, and favouring brands with transparent, accountable, and environmentally friendly supply chains. The growing influence of sustainability on the global consumer market has led to a shift in behaviour and consumers around the world expect sustainability. Surely you like the numbers, but are you ready to rise to the challenge?

Boost your revenue with qZERO Sustainability Score tools 

The questionZERO team is driven by passion and has a wide range of expertise in finance, business, affiliate marketing, and technology platforms. Our team has over 20 years of experience in running successful digital business ventures. We have also experienced all the ups and downs, taken risks, and gained rewards along the way. This combination helps us understand the unique challenges that businesses like yours often face.