SUPERDRY Sustainability Review

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SUPERDRY qZERO® Sustainability Score

4.1 / 5.0

Sustainability Leader *

April 11, 2025

About SUPERDRY

Headquarters: Unit 60 GL51 9NW CHELTENHAM Gloucestershire United Kingdom
Country: United Kingdom United Kingdom

About SUPERDRY

SUPERDRY, a brand under SUPERDRY PLC, epitomises innovation and craftsmanship, fusing vintage Americana with Japanese-inspired graphics. This UK-based company offers an eclectic range of high-quality apparel, characterised by its modern reinterpretation of classic styles. SUPERDRY is known for its commitment to sustainable practices, emphasising eco-friendly materials. The brand cultivates a global community of style enthusiasts who appreciate quality and design. Every piece is thoughtfully created to deliver comfort and a distinctive style, ensuring it appeals to contemporary consumers who value both form and function. Explore SUPERDRY's collection for a blend of classic and contemporary fashion.

SUPERDRY Sustainability Rating is 4.1 out of 5.0

This means SUPERDRY are well-above average compared to other companies in the Apparel, Accessories & Footwear.

Industry positioning

SUPERDRY
Industry average
5
4
3
2
1
0
4.1
3.0
Overall
4.1
3.0
Environmental
4.1
4.0
Social
4.1
3.0
Governance

SUPERDRY positioning within the Apparel, Accessories & Footwear

Main Sustainability Issues in the Apparel Industry

The Apparel, Accessories & Footwear industry faces significant sustainability challenges. Key issues include environmental impact due to resource-intensive production processes, social concerns related to labour rights and fair wages, and governance issues surrounding transparency and ethical business practices.

### Comparing SUPERDRY's Sustainability Performance,  SUPERDRY PLC exceeds industry averages in sustainability across all metrics. With a strong focus on reducing environmental footprint, enhancing social welfare, and maintaining robust governance frameworks, SUPERDRY showcases remarkable leadership. Their efforts demonstrate a commitment to a sustainable future and set a high bar for industry peers, offering an inspiring example of responsible business citizenship.

How does SUPERDRY focus on You?

SUPERDRY Product Summary

SUPERDRY offers stylish apparel and accessories, including jackets, hoodies, t-shirts, and bags. Their products combine vintage American styles with Japanese-inspired graphics and a British twist, catering to those who appreciate quality and unique design.

Affordability vs. Sustainability at SUPERDRY

SUPERDRY addresses the affordability-sustainability balance by integrating eco-friendly materials and practices into their production without compromising on style or accessibility. They are committed to reducing environmental impact through sustainable sourcing, such as organic cotton, and utilising recycled materials in their collections.

By blending sustainable innovations into their operations, SUPERDRY ensures that environmental consciousness doesn't equate to high pricing. Offering consumers fashionable yet eco-conscious choices creates a meaningful shopping experience, allowing customers to be part of a sustainable future without breaking the bank.

SUPERDRY Sustainability Rating Breakdown:

SUPERDRY Overall Sustainability Rating is 4.1 out of 5.0

Superdry's Sustainability Initiatives

Superdry is setting new standards with its unique sustainability approach. The brand prioritises eco-friendly materials, ensuring a significant portion of their collections are crafted from organic and recycled fabrics. They are dedicated to reducing their carbon footprint with initiatives that address energy conservation and waste reduction throughout their supply chain. A strong commitment to ethical practices is evident in their transparent supply chain, focusing on fair labour conditions and community engagement. Superdry's governance reflects a proactive stance on sustainability, integrating ESG factors into their strategic decisions and elevating responsible practices to the core of their business operations.

SUPERDRY Environmental Rating is 4.1 out of 5.0

Environmental Summary for SUPERDRY PLC

SUPERDRY demonstrates a genuine commitment to environmental integrity, showcasing particular strength in Environmental Compliance and Opportunities. They effectively manage their energy resources and have established strong frameworks for managing waste hazards, underlined by substantial environmental certifications. Their proactive measures towards climate risk and water management reflect a thorough understanding of sustainable practices. However, there is room for growth in reducing greenhouse gas emissions, ensuring more sustainable materials sourcing. This suggests that SUPERDRY is on a promising path to enhancing its environmentally conscious operations, catering to a sustainable future and positively impacting the environmental landscape.

SUPERDRY Social Rating is 4.1 out of 5.0

Social Sustainability Overview

SUPERDRY PLC demonstrates a strong commitment to social sustainability, evident in various aspects of its operations. The company's dedication to community engagement and corporate philanthropy reflects positively, suggesting a close connection with the communities it operates in. Exceptional scores in products and services quality, alongside a robust approach to diversity and inclusion, highlight an inclusive and customer-oriented culture. Furthermore, their commitment to safeguarding human rights remains a pillar of their corporate ethos.

However, there are areas that could benefit from focused attention. While labour relations reflect positive aspects, they haven't yet reached their full potential. Similarly, supplier engagement and product quality management could be further enhanced to ensure a more cohesive and comprehensive approach to social sustainability. With continued dedication and focus, SUPERDRY PLC can build on these foundations to achieve an even higher level of social responsibility.

SUPERDRY Governance Rating is 4.1 out of 5.0

Governance Practices of SUPERDRY PLC

SUPERDRY PLC exhibits a robust governance framework characterised by strengths in transparency and ethics. High marks in board accountability demonstrate a strong commitment to leadership integrity and responsibility. This is complemented by high levels of business ethics, ensuring that ethical principles guide business operations. Transparency in business practices is also prominent, underscoring a dedication to openness.

However, the area of business resilience and sustainability is less robust, indicating room for improvement in long-term strategic planning and adaptability. While corporate compliance behaviours are performed commendably well, resilience needs to be strengthened further to align more closely with leading industry standards.

What makes SUPERDRY stand out in the Industry?

Unique Style and Quality

SUPERDRY distinguishes itself by blending vintage Americana influences with Japanese-inspired graphics and British tailoring. The brand focuses on high-quality materials and attention to detail, delivering a distinctive global style. Offering a diverse range of products, SUPERDRY caters to those seeking unique fashion statement pieces. The brand creates an inspiring lifestyle choice through innovative designs and an unwavering commitment to quality. Superdry's collections embody authenticity and individuality, appealing to fashion-forward individuals who appreciate a fusion of classic styles with a contemporary twist.

So is SUPERDRY sustainable?

Discover Sustainable Style with SUPERDRY

At SUPERDRY PLC, sustainability is woven into the fabric of their brand ethos, reflecting a commitment to the planet and people. For environmentally conscious shoppers, this offers both style and peace of mind. SUPERDRY has demonstrated solid efforts in environmental protection by committing to sustainable practices and resource efficiency. They work diligently to minimise their ecological footprint, which makes your fashion choices kinder to our planet.

On the social front, SUPERDRY strongly emphasises fairness and community well-being. The brand promotes ethical labour practices and conscientious relationships along its supply chain, showcasing care for its employees and communities. This approach ensures safer, happier working environments, contributing positively to society.

Furthermore, SUPERDRY exhibits robust managerial practices and transparent decision-making processes regarding governance. This reflects a responsible approach to business, reinforcing trust with customers and stakeholders.

By choosing SUPERDRY, you are selecting a stylish brand and partaking in a journey towards a more sustainable fashion future. Feel empowered by the knowledge that your purchases support a brand dedicated to making positive environmental and social impacts. Join a community that values conscientious consumerism and stylish innovation.

* Disclaimer: We use publicly available information, licensed data, information generated by artificial intelligence tools and information obtained directly from brands in order to determine our Sustainability Ratings. We recognise that you will be consulting various sources in order to do your due diligence and/or to inform your buying decisions, which may include considering our Sustainability Ratings. Please note that our Sustainability Ratings are for general information only and you must not use any part of the content on our site (including the Sustainability Ratings) for commercial or business purposes without first obtaining a licence to do so from us or our licensors. The Sustainability Ratings are not intended to amount to advice on which you should rely. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees that the content on our site or the Sustainability Ratings are accurate, complete or up to date. We therefore disclaim all liability and responsibility arising from any reliance placed on such content by any visitor to our site, or by anyone who may be informed of any of its contents. Please refer to our Terms of Service or contact us at if you have any questions.

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