H&M Sustainability Review

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H&M qZERO® Sustainability Score

3.8 / 5.0

Advanced Sustainability *

November 21, 2024

About H&M

Headquarters: Mäster Samuelsgatan 46A 111 57 Stockholm Stockholm Stockholm Sweden
Country: Sweden Sweden

H&M, operated by H & M Hennes & Mauritz Gbc AB, is a leading international fashion retailer. Established in Sweden in 1947, the brand offers stylish and affordable clothing, accessories, and homeware. Known for its wide range, H&M caters to men, women, and children, making fashion accessible to all. The company emphasises sustainability through various initiatives aimed at reducing environmental impact. With over 5,000 stores worldwide and a strong online presence, H&M continues to influence global fashion trends.

H&M Sustainability Rating is 3.8 out of 5.0

This means H&M are below average compared to other companies in the Apparel, Accessories & Footwear.

Industry positioning

H&M
Industry average
5
4
3
2
1
0
3.8
4.2
Overall
2.3
3.0
Environmental
4.0
4.5
Social
4.7
4.6
Governance

H&M positioning within the Apparel, Accessories & Footwear

Main Sustainability Issues in the Apparel, Accessories & Footwear Industry

The apparel, accessories, and footwear industry faces several sustainability challenges. These include environmental concerns such as pollution, water usage, and waste generation. Social issues involve labour rights, working conditions, and fair wages. Governance challenges focus on transparency, ethical business practices, and corporate responsibility.

H&M's Sustainability Performance

H&M demonstrates varied performance in sustainability compared to the industry average. Environmentally, H&M falls behind, suggesting room for improvement in managing pollution and resource usage. Socially, it maintains a commendable performance, yet slightly lags behind the broader industry standard. In terms of governance, H&M excels with strong business ethics and corporate responsibility, surpassing the industry benchmark.

How does H&M focus on You?

Products Offered by H&M

H&M, under the H & M Hennes & Mauritz Gbc AB umbrella, provides a wide array of products catering to diverse consumer needs. The brand offers:

  • Clothing for men, women, and children
  • Footwear
  • Accessories including bags, jewellery, and belts
  • Home goods like bedding, kitchenware, and decor
  • Beauty products such as cosmetics and skincare

Affordability vs. Sustainability

H&M has managed to strike a balance between affordability and sustainability through various initiatives and practices:

  • Conscious Collection: This line features fashion items made from sustainable materials like organic cotton and recycled polyester, allowing consumers to purchase eco-friendly products without breaking the bank.
  • Garment Recycling Programme: Customers can bring in old clothes to H&M stores, which are then reprocessed or repurposed, reducing waste and offering store vouchers as an incentive.
  • Efficient Production: H&M leverages economy of scale, using efficient manufacturing processes to keep prices low while implementing eco-conscious practices like water-saving technologies and reduced chemical usage.
  • Transparency: The brand provides detailed information on their website about the materials used and sustainability efforts, helping customers make informed choices.

Overall, H&M aims to offer stylish yet affordable products, while continuously working towards more sustainable practices. By blending cost-effective production with ongoing environmental initiatives, H&M enables shoppers to enjoy fashionable items without feeling guilty about their ecological footprint.

H&M Sustainability Rating Breakdown:

H&M Overall Sustainability Rating is 3.8 out of 5.0

Sustainability Approach of H&M

H&M is embracing sustainability by incorporating a range of unique initiatives. They place a strong emphasis on using sustainable materials, making significant investment in recycled and organic fabrics for their collections. An innovative garment collecting programme allows customers to recycle old clothes, reducing waste and encouraging a circular fashion economy. H&M's commitment extends to transparent supply chains, where they share detailed information about their manufacturing practices to ensure ethical labour conditions. The integration of renewable energy sources in their operations further underscores their dedication to minimal environmental impact, aiming to inspire conscious consumer choices.

H&M Environmental Rating is 2.3 out of 5.0

Environmental Practices

H&M demonstrates significant efforts in addressing climate risk and exploring environmental opportunities. They have strong initiatives aimed at innovative solutions and strategic alignment with sustainability goals, somewhat mitigating climate-related risks. However, there's a notable area of improvement in managing their greenhouse gas emissions. These aspects highlight H&M’s balanced yet distinctly varied approach towards environmental sustainability, indicating both strong areas and critical points that require further attention.

  • Strong focus on climate risk management
  • Proactive in leveraging environmental opportunities
  • Needs significant improvement in reducing greenhouse gas emissions

H&M Social Rating is 4.0 out of 5.0

Social Practices Analysis

In assessing H&M's social sustainability, several strong and weak aspects stand out. The company demonstrates a stellar commitment to diversity and inclusion, reflected in its exceptional performance in this area. Supplier engagement is also notable, showcasing effective collaborations within their supply chain. Social-related certifications highlight consistent adherence to industry standards. However, there is room for improvement in labour relations, indicating a potential area of focus for enhancing worker satisfaction and engagement. Overall, H&M shows a robust dedication to social issues, with clear strengths and some aspects that could benefit from further development.

H&M Governance Rating is 4.7 out of 5.0

Governance Practices Summary: H & M Hennes & Mauritz Gbc AB (H&M)

H&M demonstrates exceptionally strong performance in governance, with outstanding scores in business resilience and sustainability, corporate compliance behaviours, and business transparency. These areas indicate a robust governance framework designed to ensure long-term stability and adherence to compliance standards. Additionally, the company shows significant strength in business ethics, reflecting a strong commitment to ethical conduct throughout its operations.

However, there is some room for improvement in other areas of governance that were not specified here, which could include aspects like broader board accountability or shareholder rights. Overall, H&M’s governance practices are fundamentally strong, emphasising transparency and sustainability.

What makes H&M stand out in the Industry?

The unique selling proposition (USP) of H&M lies in providing fashion-forward clothing at affordable prices, making high-street fashion accessible to a broad audience. This combination allows H&M to cater to budget-conscious consumers without compromising on style.

Key aspects of H&M's USP include:

  • Trendy Collections: H&M consistently releases contemporary and fashionable collections that align with current trends.
  • Affordability: The brand ensures that its products remain reasonably priced, providing value for money.
  • Wide Range: H&M offers a diverse array of clothing options, from everyday wear to special occasion outfits, for men, women, and children.
  • Global Reach: With a presence in numerous countries, H&M has a widespread and accessible retail network.
  • Sustainability Initiatives: The brand is committed to sustainability, actively working towards eco-friendly practices and ethical production standards.

H&M's dedication to producing fashionable, affordable, and accessible clothing makes it a popular choice for consumers worldwide.

So is H&M sustainable?

Understanding H&M's Sustainability Efforts

When considering sustainability at H&M, it's essential to explore three key areas: environmental responsibility, social initiatives, and governance practices. These components collectively shape the brand's commitment to sustainable fashion. Here's a brief overview:

  • Environmental Responsibility: H&M is working towards incorporating more eco-friendly practices, including the use of sustainable materials and efforts to reduce waste. While there is room for growth, these initiatives indicate a positive direction.
  • Social Initiatives: H&M has established a firm commitment to social responsibility, focusing on improving labour conditions and engaging positively with communities. Their efforts in this domain illustrate significant progress and dedication to social causes.
  • Governance Practices: The brand follows robust governance protocols that ensure transparency and accountability in their operations. These standards highlight their commitment to ethical business practices.

For shoppers seeking sustainable options, H&M demonstrates a balance between eco-conscious efforts and ethical practices, especially in social causes and governance. However, recognising the complexities of sustainability, eco-conscious consumers might appreciate ongoing developments in enhancing environmental practices further. This understanding can inform your choices and empower you to support sustainable fashion consciously.

H&M Certifications List


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