H&M Sustainability Review

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H&M qZERO® Sustainability Score

3.5 / 5.0

Advanced Sustainability *

April 21, 2025

About H&M

Headquarters: Mäster Samuelsgatan 46A 111 57 Stockholm Stockholm Stockholm Sweden
Country: Sweden Sweden

H&M, operated by H & M Hennes & Mauritz Gbc AB, is a leading international fashion retailer. Established in Sweden in 1947, the brand offers stylish and affordable clothing, accessories, and homeware. Known for its wide range, H&M caters to men, women, and children, making fashion accessible to all. The company emphasises sustainability through various initiatives aimed at reducing environmental impact. With over 5,000 stores worldwide and a strong online presence, H&M continues to influence global fashion trends.

H&M Sustainability Rating is 3.5 out of 5.0

This means H&M are above average compared to other companies in the Apparel, Accessories & Footwear.

Industry positioning

H&M
Industry average
5
4
3
2
1
0
3.5
2.9
Overall
2.3
3.0
Environmental
3.7
4.5
Social
4.2
3.0
Governance

H&M positioning within the Apparel, Accessories & Footwear

Main Sustainability Issues in the Apparel, Accessories & Footwear Industry

The Apparel, Accessories, and Footwear industry faces several sustainability challenges, primarily in environmental, social, and governance areas. Environmental issues revolve around resource usage and pollution. Social concerns involve fair labour practices and supply chain transparency. Governance focuses on corporate ethics and accountability.

H&M's Sustainability Comparison

H&M shows mixed performance compared to the industry average. It lags in environmental impact but shows strength in governance. Social performance is moderate, showcasing room for improvement. Overall, the company presents contrasting results, with clear areas for enhancement in sustainability measures across different sectors.

How does H&M focus on You?

Products Offered by H&M

H&M, under the H & M Hennes & Mauritz Gbc AB umbrella, provides a wide array of products catering to diverse consumer needs. The brand offers:

  • Clothing for men, women, and children
  • Footwear
  • Accessories including bags, jewellery, and belts
  • Home goods like bedding, kitchenware, and decor
  • Beauty products such as cosmetics and skincare

Affordability vs. Sustainability

H&M has managed to strike a balance between affordability and sustainability through various initiatives and practices:

  • Conscious Collection: This line features fashion items made from sustainable materials like organic cotton and recycled polyester, allowing consumers to purchase eco-friendly products without breaking the bank.
  • Garment Recycling Programme: Customers can bring in old clothes to H&M stores, which are then reprocessed or repurposed, reducing waste and offering store vouchers as an incentive.
  • Efficient Production: H&M leverages economy of scale, using efficient manufacturing processes to keep prices low while implementing eco-conscious practices like water-saving technologies and reduced chemical usage.
  • Transparency: The brand provides detailed information on their website about the materials used and sustainability efforts, helping customers make informed choices.

Overall, H&M aims to offer stylish yet affordable products, while continuously working towards more sustainable practices. By blending cost-effective production with ongoing environmental initiatives, H&M enables shoppers to enjoy fashionable items without feeling guilty about their ecological footprint.

H&M Sustainability Rating Breakdown:

H&M Overall Sustainability Rating is 3.5 out of 5.0

H&M's Sustainability Approach

H&M showcases its commitment to sustainability through unique initiatives that set it apart. Their focus on sustainable materials is evident as they incorporate organic cotton and recycled fabrics into their clothing lines. H&M emphasises transparency in their supply chain, working towards more traceable and ethical sourcing. The company actively supports social welfare projects, enhancing community development where it operates. Additionally, H&M promotes circular fashion, encouraging customers to recycle garments through in-store recycling programmes, ultimately reducing waste and environmental impact. These efforts underscore their dedication to a more sustainable fashion industry.

H&M Environmental Rating is 2.3 out of 5.0

Environmental Summary

H&M demonstrates a moderate environmental responsibility, with a notable emphasis on pursuing environmental opportunities. This suggests the company is investing in initiatives that could lead to more sustainable operations. However, H&M faces significant challenges in managing greenhouse gas emissions, indicating room for improving its environmental footprint. Climate risk is also a consideration the company acknowledges, reflecting an awareness of the potential impacts of climate change on its operations. Overall, while there are positive aspects to H&M's environmental efforts, there remain areas where more focus and resources could lead to better outcomes.

H&M Social Rating is 3.7 out of 5.0

Social Practices Summary

H&M demonstrates a strong commitment to Diversity and Inclusion, achieving excellence in creating inclusive work environments. The company is recognised for its social-related certifications, which underscoring its adherence to social sustainability standards. While H&M maintains satisfactory Labor Relations, suggesting a reasonable degree of employee-management harmony, there is room for improvement in Supplier Engagement. This area indicates potential for strengthening supplier relationships to enhance overall social impact. By addressing these challenges, the company can enhance its positive influence across the social aspect of sustainability.

H&M Governance Rating is 4.2 out of 5.0

Governance Practices of H&M

H&M demonstrates strong governance practices with notable transparency and adherence to ethical guidelines. The company's commitment to open and transparent business conduct is impressive, highlighting a culture of integrity and accountability. Business resilience and sustainability are robust, reflecting preparedness and ongoing efforts towards sustainable governance. However, there remains room for improvement in corporate compliance behaviours. Overall, H&M showcases a well-rounded governance structure that promotes responsible management and decision-making, which are integral to sustaining long-term organisational success.

What makes H&M stand out in the Industry?

The unique selling proposition (USP) of H&M lies in providing fashion-forward clothing at affordable prices, making high-street fashion accessible to a broad audience. This combination allows H&M to cater to budget-conscious consumers without compromising on style.

Key aspects of H&M's USP include:

  • Trendy Collections: H&M consistently releases contemporary and fashionable collections that align with current trends.
  • Affordability: The brand ensures that its products remain reasonably priced, providing value for money.
  • Wide Range: H&M offers a diverse array of clothing options, from everyday wear to special occasion outfits, for men, women, and children.
  • Global Reach: With a presence in numerous countries, H&M has a widespread and accessible retail network.
  • Sustainability Initiatives: The brand is committed to sustainability, actively working towards eco-friendly practices and ethical production standards.

H&M's dedication to producing fashionable, affordable, and accessible clothing makes it a popular choice for consumers worldwide.

So is H&M sustainable?

Understanding H&M’s Sustainability Efforts

As a general shopper interested in sustainability, it's essential to understand how companies like H&M perform regarding environmental, social, and governance factors. H&M, a globally recognised brand, has made efforts across these areas, reflecting its commitment to operating more responsibly.

The company is making progress in terms of environmental practices, though there is room for improvement. Their initiatives include increasing the use of sustainable materials and aiming to reduce carbon emissions, which are crucial steps towards a greener planet. However, continued efforts are necessary to reach top sustainability performers.

On the social front, H&M is actively engaging in fair labour practices and working towards improving conditions in its supply chain. This focus showcases their dedication to bettering the workplace for those creating their products.

H&M's strong performance is in governance, which involves how the company is managed and upholds ethical standards. Effective management and transparent operations are key to their determination to maintain integrity in business practices.

As consumers, recognising the ongoing work in sustainability by brands we support can empower us to make informed choices. H&M's efforts demonstrate a commitment to improvement as they navigate the complexities of sustainable practices in the fashion industry.

H&M Certifications List


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