Advanced Sustainability *
Founded in London, CHARLI is a fashion brand shaped by a heritage of effortless style and modern craftsmanship. With roots in contemporary design and a deep appreciation for quality, CHARLI creates pieces that feel as good as they look, made for everyday life with a quiet confidence. The brand has championed a refined aesthetic that blends ease with elevated design, inspired by the spirit of European simplicity.
Innovation is part of CHARLI’s DNA. As fashion evolves, so does their commitment to better choices—from selecting responsible materials to rethinking packaging. Their approach is grounded in transparency and care, ensuring that each product is made with purpose and respect for the people and places behind it. CHARLI invites customers to wear less but better, offering collections that stand the test of time—seasonless, thoughtfully made, and always with intention.
This means Charli are above average compared to other companies in the Apparel, Accessories & Footwear.
Charli positioning within the Apparel, Accessories & Footwear
The apparel, accessories, and footwear industry faces complex sustainability issues. Its environmental footprint is significant, from overproduction and textile waste to water use and chemical impacts. At the same time, there are important social responsibilities—ensuring safe working conditions, fair pay, and ethical sourcing across global supply chains. Transparency is often limited, making it hard for consumers to understand how and where their clothes are made. Building trust means being open, accountable, and committed to progress across all areas.
CHARLI is on a journey. While the brand is still developing its approach to reducing environmental impact, it stands out in how it manages its business, clearly, honestly, and with structured practices. Social responsibility is also a growing strength, with early signs of focus on people and ethical standards. CHARLI’s strong governance sets a solid foundation for positive change, and with continued improvement, it can become a brand that truly reflects better choices from the inside out.
CHARLI designs relaxed, refined women's wear with a modern edge. From soft knitwear and timeless dresses to versatile co-ords and everyday basics, the brand delivers pieces that blend comfort with quiet sophistication. Each collection is built around elevated wardrobe essentials—easy to wear, effortless to style, and designed to last. Rooted in contemporary London style, CHARLI offers a thoughtful alternative to fast fashion, focusing on pieces you'll reach for again and again.
CHARLI believes that dressing well and choosing responsibly shouldn’t be at odds. By keeping its collections tightly curated and cutting back on seasonal excess, CHARLI can offer well-made pieces at prices that reflect quality and care. Materials are chosen with impact in mind—favouring natural fibres and responsible sourcing where possible—without placing the cost burden on the consumer. It's a balance of everyday wearability and mindful production, made accessible for those who value both style and substance.
At the heart of CHARLI’s sustainability journey is strong, transparent governance. The brand takes its responsibility seriously, focusing on ethical leadership and clear accountability across its business. While work remains in reducing environmental impact and strengthening social practices, CHARLI is taking steady steps forward—exploring more responsible materials, improving how collections are produced, and learning how to reduce waste.
On the social side, CHARLI is beginning to invest more deeply in people, supporting fair working conditions, encouraging inclusivity, and building a culture that respects and reflects the communities it touches. Its governance-first approach provides the structure needed to make lasting progress, focusing on actions that lead to real, meaningful change for people, the planet, and the future of fashion.
CHARLI is taking early steps to understand better and reduce its environmental impact. The brand has begun addressing its operations' role in emissions and climate-related risks. These initial actions are part of a wider intention to improve how its collections are made, with fewer resources, less waste, and more consideration for the natural world.
There is still progress to be made. CHARLI is exploring new ways to lower its impact, from sourcing materials to delivering products. While the journey continues, the brand’s openness to learning and improving shows potential. By continuing to invest in more responsible choices, CHARLI can shape a future where style and care for the planet go hand in hand.
CHARLI is starting to build stronger relationships with the people behind its products. The brand shows early progress in working with suppliers more thoughtfully, focusing on partnerships that support fairer practices and long-term value across its supply chain.
While these steps show promise, there is still room to grow. CHARLI has the opportunity to deepen its commitment to areas like employee wellbeing, diversity and inclusion, and local community support. These actions matter for those directly involved in production and customers who want to know their purchase supports a positive impact. With continued focus, CHARLI can shape a more connected, inclusive, and socially responsible brand for the future.
CHARLI shows strength in running its business, placing ethics, transparency, and resilience at the core of its governance. The brand communicates its values clearly, providing accessible information about its policies and practices. This level of openness helps build trust and shows a commitment to doing business responsibly.
There is still room to grow. Strengthening board oversight and creating more transparent pathways for stakeholder feedback could elevate its governance approach to an even higher standard. As CHARLI continues to evolve, its strong foundation in responsible leadership gives it the tools to keep improving, not just what it makes but also how it operates behind the scenes.
CHARLI’s signature is effortless, everyday style made with a lighter touch. Its blend of timeless design with responsible choices sets the brand apart, offering elevated basics that feel good to wear and are made with care. Rather than chasing trends, CHARLI focuses on seasonless collections crafted in smaller volumes, helping reduce waste and encourage long-term wear. With a clear eye on material choices and simplicity in design, CHARLI delivers pieces that are easy to live in—and easier on the planet—without compromising on style or comfort.
CHARLI is on a path of continuous improvement—blending thoughtful design with a growing sense of responsibility. With strong governance at its core, the brand is working to build trust through clear, open communication. Socially, it’s taking positive steps in fair labour and community impact, while also beginning to explore how its environmental footprint can be reduced through better materials and smarter practices.
Shopping with impact doesn’t have to be hard. Here’s how to spot more responsible choices when browsing CHARLI:
Every purchase is a chance to support progress. By choosing brands like CHARLI that are open about their journey and committed to doing better, you're helping shape a future where fashion and responsibility go hand in hand.
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