ASOS Sustainability Review

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ASOS qZERO® Sustainability Score

3.8 / 5.0

Advanced Sustainability *

April 5, 2025

About ASOS

Headquarters: Greater London House NW1 7FB LONDON United Kingdom
Country: United Kingdom United Kingdom

ASOS PLC is a leading online fashion and cosmetic retailer based in the United Kingdom. Catering primarily to young adults, ASOS offers over 85,000 products ranging from clothing and footwear to accessories and beauty items. The brand is renowned for its stylish, affordable, and diverse collections. ASOS operates globally, shipping to nearly 200 countries, and its platform is user-friendly with a seamless shopping experience. The company also promotes ethical practices through its sustainable fashion initiatives. Committed to innovation, ASOS continues to expand its offerings to meet customer demands and maintain its position in the competitive online retail market.

ASOS Sustainability Rating is 3.8 out of 5.0

This means ASOS are above average compared to other companies in the Apparel, Accessories & Footwear.

Industry positioning

ASOS
Industry average
5
4
3
2
1
0
3.8
3.4
Overall
4.0
3.0
Environmental
3.7
4.3
Social
3.9
3.3
Governance

ASOS positioning within the Apparel, Accessories & Footwear

Sustainability Issues in the Apparel, Accessories & Footwear Industry

The apparel, accessories, and footwear industry faces significant sustainability challenges, including environmental concerns like pollution and waste, social issues such as fair labour practices, and governance aspects involving transparency and ethical compliance. These challenges affect the entire lifecycle of the products, from production to disposal.

ASOS PLC vs Industry Sustainability:

Environmental: ASOS performs better than the industry average, indicating its efforts in reducing environmental impact.

Social: The industry outperforms ASOS in social sustainability, suggesting more could be done to improve labour conditions and community engagement.

Governance: ASOS demonstrates stronger governance practices, reflecting better transparency and ethical management than industry peers.

How does ASOS focus on You?

ASOS Product Range

ASOS offers an extensive selection of fashion items, including clothing, footwear, accessories, and beauty products, catering to men and women. The brand is known for trendy, up-to-date styles and designs that appeal to a wide array of fashion-savvy shoppers.

Balancing Affordability and Sustainability

ASOS addresses the challenge of balancing affordability with sustainability through initiatives aimed at reducing the environmental impact of their products. By incorporating sustainable materials and ethical practices, ASOS attempts to create stylish yet cost-effective garments without compromising environmental concerns. They engage in recycling programs and offer a collection of eco-friendly products. Challenges remain in maintaining lower costs while enhancing sustainable practices, but the brand continues to explore innovative approaches for responsible production. Through transparency in their supply chain, ASOS seeks to keep prices accessible while prioritising sustainable development, reflecting a conscious effort to meet consumer expectations for both affordability and eco-conscious fashion.

ASOS Sustainability Rating Breakdown:

ASOS Overall Sustainability Rating is 3.8 out of 5.0

ASOS's Sustainability Initiatives

ASOS demonstrates a strong commitment to sustainability through unique initiatives that emphasise environmental, social, and governance practices. The brand actively works on reducing its carbon footprint by integrating sustainable materials into its product lines and improving energy efficiency across its operations. ASOS is committed to ethical sourcing and supports fair working conditions in its supply chain. Furthermore, the company ensures robust governance by maintaining transparency with stakeholders and adhering to strong ethical standards. These efforts collectively highlight ASOS's dedication to sustainability and responsible business practices.

ASOS Environmental Rating is 4.0 out of 5.0

ASOS Environmental Practices Analysis

ASOS demonstrates robust environmental practices, excelling notably in pollution prevention and management. The company's efforts in energy management and securing environmental certifications are also commendable, reflecting a strong commitment to sustainable operations. However, areas of improvement include greenhouse gas emissions and waste management, which show  room for enhancement. Despite these challenges, ASOS's initiative to explore environmental opportunities indicates a proactive approach to mitigating environmental impacts. While some aspects of their environmental footprint require attention, ASOS showcases a balanced portfolio with strengths that augment their sustainability credentials.

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ASOS Social Rating is 3.7 out of 5.0

Social Practice Analysis of ASOS PLC

ASOS PLC scores high in community engagement and training, demonstrating a substantial commitment to these areas. The company also maintains impressive standards in diversity and inclusion, reflecting its dedication to an inclusive workplace environment. Its strong performance in addressing human rights and holding comprehensive social-related certifications further solidifies its social responsibility credentials.

However, certain areas can be improved. Data privacy and labour relations are two such areas that may benefit from further enhancement. Addressing cyber risks is also essential to improving ASOS's overall social practice score.

ASOS Governance Rating is 3.9 out of 5.0

### Governance Practices of ASOS PLC

ASOS PLC demonstrates a strong governance framework, particularly in Business Transparency and Shareholder Rights. These areas stand out as high-performing, reflecting the company's dedication to openness in its operations and to protecting shareholder interests. Despite this, there is room for improvement in aspects such as Corporate Compliance Behaviours and Board Accountability, which have not reached the same high standards. The company's Business Ethics is robust, indicating a proactive approach to ethical practices. ASOS has a well-rounded governance profile, balancing comprehensive certifications with a commitment to responsible business conduct.

What makes ASOS stand out in the Industry?

ASOS Brand USP

ASOS stands out in the fashion industry with its unique selling proposition of offering a wide range of trendy and affordable clothing, aimed primarily at young adults. The brand's online platform combines a seamless shopping experience with a large selection of apparel, catering to diverse styles. ASOS is committed to promoting inclusivity by offering a variety of sizes to suit different body types. Additionally, its collaboration with numerous labels and designers ensures that customers have access to the latest fashion trends. The company's dedication to providing innovation and affordability makes it a prominent choice for fashion-savvy shoppers worldwide.

So is ASOS sustainable?

Sustainability at ASOS

As a shopper interested in sustainability, you might wonder if the brands you love align with your values. ASOS PLC demonstrates commendable efforts in this area, making it a conscious choice for those who prioritise ethical considerations in their shopping decisions.

ASOS is dedicated to reducing its environmental impact, showing a clear commitment to sustainable practices that help to preserve our planet. By choosing to shop with ASOS, you're supporting a brand that actively works on enhancing its sustainability in the fashion industry.

On the social front, ASOS shows a strong commitment to ethical employment practices and prioritises the community's well-being. This includes ensuring fair wages, safe working conditions, and the overall welfare of those involved in the production process. Shopping with ASOS means contributing to positive social change.

Governance is another area where ASOS stands out. The company maintains a transparent and accountable approach to management, ensuring ethical business practices and fostering trust among its consumers. This offers an added layer of assurance when supporting the brand.

In conclusion, by embracing ASOS, you choose a brand that aligns with a sustainable and ethical future. As a shopper interested in sustainability, you can feel confident in supporting a brand committed to making a positive impact.

ASOS Certifications List


ASOS Supports These Sustainable Development Goals


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