Bloom & Wild qZERO®
Sustainability Score
United Kingdom Bloom & Wild began with a simple idea: to make sending flowers more thoughtful, joyful, and accessible. Since 2013, this British brand has reimagined the tradition of gifting with its letterbox flowers, designed to surprise and delight at every doorstep. From the start, innovation has been at the heart of its journey, finding better ways to care for people and the planet.
Today, Bloom & Wild is shaping a future where every bouquet brings more goodness into the world. By working closely with growers who protect nature, reduce waste, and cut carbon across their deliveries, they make sustainability part of every step. Grounded in their heritage of care and creativity, Bloom & Wild invites everyone to celebrate life's moments in a way that is more thoughtful, more beautiful, and better for the Earth.
Bloom & Wild business sustainability position is in line with average compared to other companies in the E-commerce and General Retail.
Bloom & Wild positioning within the E-commerce and General Retail
When you shop online, every order has a journey — from sourcing to delivery. For brands like Bloom & Wild, the biggest areas to look at include:
Clear and specific information helps shoppers make confident choices and avoid unclear or misleading claims. :contentReference[oaicite:0]{index=0}
Bloom & Wild demonstrates a thoughtful approach to reducing its environmental impact, especially in areas such as packaging and delivery. Its letterbox design and efforts to minimise excess materials help lower waste compared to many traditional flower retailers, placing it in a positive position within the sector.
The brand also brings purpose into how it works with people. There is a clear focus on building a supportive workplace and improving visibility across its supply chain. While this is a strong starting point, there is still room to provide more measurable detail on how workers and growers are supported over time.
In terms of how the business is run, Bloom & Wild shows intent to act responsibly, with structured policies and public commitments. The next step is to continue strengthening transparency — sharing clearer, evidence-based updates so shoppers can easily understand progress.
Overall, Bloom & Wild is moving in the right direction. It combines practical design choices with a clear sense of purpose. With deeper transparency and continued focus on people across its supply chain, the brand has the opportunity to create an even more responsible journey — from flower to front door.
Bloom & Wild offers a fresh way to send love with flowers, plants, and thoughtful gifts delivered straight to the doorstep. Their signature letterbox flowers are carefully designed to fit through standard post boxes, ensuring a surprise experience for every recipient. Alongside seasonal bouquets, they offer hand-picked gift sets, houseplants, and subscription options, all crafted with care. Every product is thoughtfully arranged to bring more joy with less waste, making moments of connection easier, more meaningful, and beautifully simple.
Bloom & Wild believes that choosing better for the planet should never feel out of reach. They work closely with responsible growers and invest in more innovative packaging, so that sustainability is built into their products without adding extra cost to the customer. They create longer-lasting blooms and better value by delivering flowers in bud and reducing waste along the supply chain. Their commitment is to offer beautiful, consciously sourced gifts accessible for more people, helping every choice feel good for the heart, the home, and the Earth.
At Bloom & Wild, sustainability is woven into every part of their journey — from the way they source blooms to how they care for their team and community. They are committed to reducing packaging waste by using recyclable materials and removing unnecessary plastics, helping to lighten their environmental footprint. By sourcing flowers as close to home as possible, they cut carbon emissions and support more responsible growing practices.
Beyond the environment, Bloom & Wild places people at the heart of their approach. They invest in employee well-being and champion community initiatives that create positive local impact. Governance is guided by a clear commitment to openness and ethical practice, ensuring that care runs through every decision. Through these actions, Bloom & Wild shows that creating beauty that does good for individuals, communities, and the planet we all share is possible.
Bloom & Wild shows clear progress in managing its day-to-day environmental impact, particularly through efficient operations and recognised standards that support responsible business practices. This helps shoppers feel confident that key processes — from packaging to delivery — are being carefully managed.
The brand also shows awareness of how changing weather patterns and supply chain pressures can affect its products, and is taking steps to understand and respond to these risks. This is an important part of building a more resilient business over time.
There is still more to do in reducing overall emissions across the full journey of its flowers — from growing and storage to delivery. At present, performance sits around the industry average, suggesting that faster, more visible progress will be important.
To build stronger trust, Bloom & Wild could share clearer, measurable updates on how it plans to lower its environmental impact across the whole lifecycle of its products. This includes areas like transport, cooling, and sourcing. Clear evidence and regular updates help shoppers make informed choices and align with growing expectations for transparent, well-supported environmental claims.
Overall, Bloom & Wild is building a solid foundation, with practical actions already in place. The next step is to show consistent, measurable progress — making it easier for customers to see how each bouquet supports a more thoughtful use of resources.
Bloom & Wild is committed to creating a workplace where everyone feels respected, supported, and valued. They work to build a culture of fairness, ensuring that opportunities are open to all. Their intense focus on protecting Human Rights reflects a deep sense of responsibility across their teams and communities.
There is room to strengthen their cybersecurity approach, helping to further protect customer data and ensure digital trust. In their supply chain, closer partnerships could unlock even greater positive impact for both people and nature. With solid foundations already in place, Bloom & Wild continues to move forward with care, making choices that put people at the heart of their purpose.
Bloom & Wild shows a strong commitment to openness, helping customers clearly understand how the business works and how decisions are made. This level of transparency is an important foundation for trust, especially for shoppers who want to make informed choices.
The company also demonstrates forward planning, with a focus on staying resilient in a changing world. This means thinking ahead about potential challenges — from supply disruptions to shifting customer needs — and preparing in a structured way. Alongside this, clear compliance practices suggest that the business takes its responsibilities seriously and works to meet expected standards.
There are, however, areas where more clarity and progress would strengthen confidence. As a digital-first brand, protecting customer data and ensuring secure online experiences is essential. Continued improvements and clearer communication in this area would help reassure customers.
Supply chain oversight is another important focus. Flowers and gifts often travel through multiple stages before reaching the customer, so strong checks on sourcing, working conditions, and partner standards are key. Sharing more detailed information about how these risks are managed would make the brand’s commitments easier to understand and trust.
Overall, Bloom & Wild presents a governance approach built on openness and responsibility. Strengthening how it communicates day-to-day controls and partner standards will help customers feel even more confident in the brand behind each delivery.
Bloom & Wild stands out for reimagining how flowers are sent and received, creating the original letterbox flower delivery. Their unique approach blends thoughtful design with care for the planet — from flowers that arrive fresh in bud to packaging that uses less material and creates less waste. They work directly with trusted growers to offer responsibly sourced blooms, supporting people and nature. Every detail, from supply chain choices to carbon reduction goals, is considered with openness and honesty, helping shoppers send gifts that feel special, last longer, and are kinder to the world we share.
Bloom & Wild is growing a future where gifting is more thoughtful, sustainable, and caring. Through real action — from eco-friendly packaging to responsible sourcing and strong governance — they show that beauty and responsibility can go hand in hand. Their journey is ongoing, and their ambitions are bold: to further cut emissions, work even closer with trusted growers, and find new ways to reduce their environmental footprint without compromising joy or quality.
By continuing to act openly and carefully, Bloom & Wild is helping to shape a future where sending flowers brings not just a smile to a loved one but a positive ripple effect for the planet, too. Every choice they make today is a seed planted for a greener tomorrow—and every customer is a part of that change.
By choosing wisely, every Bloom & Wild gift becomes part of a bigger story where kindness, beauty, and sustainability bloom together.
Bloom & Wild is proud to be a certified B Corporation, meeting high standards of social and environmental impact, transparency, and accountability. This certification recognises businesses that balance purpose and profit, committing to using business as a force for good across people and the planet.
Bloom & Wild has achieved CarbonNeutral® company certification through The CarbonNeutral Protocol. This means they measure, reduce, and offset their carbon emissions, working towards a lower carbon future and taking responsibility for their environmental impact today.
Bloom & Wild sources some flowers from Fairtrade-certified farms, supporting better prices, decent working conditions, and fair terms for farmers and workers across their supply chain.
Some of Bloom & Wild’s flowers come from growers certified by Florverde®, an international standard ensuring sustainable farming practices that protect workers, communities, and the environment.
Bloom & Wild partners with suppliers who are audited under SMETA standards, ensuring ethical business practices across labour, health and safety, environment, and business ethics.
All of Bloom & Wild’s outer boxes are made from FSC®-certified materials, meaning the paper and cardboard come from responsibly managed forests that provide environmental, social, and economic benefits.
Stay Informed: Sustainability at Bloom & Wild is a living journey. Certifications can evolve as new goals are met and standards are raised. For the most up-to-date information on their certifications and ongoing commitments, please refer to their latest Sustainability Report.
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