SUPERDRUG Sustainability Review

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SUPERDRUG qZERO® Sustainability Score

4 / 5.0

Advanced Sustainability *

April 9, 2025

About SUPERDRUG

Headquarters: 51 Sydenham Road CR0 2EU CROYDON Surrey United Kingdom
Country: United Kingdom United Kingdom

About SUPERDRUG

SUPERDRUG, a proud offering of SUPERDRUG STORES PLC, is a leading high street retailer, cherished for its broad range of healthcare and beauty products. Established with a vision to make beauty and wellness accessible, it offers everything from cosmetics to everyday essentials. Customers appreciate the brand for delivering quality items at attractive prices, paired with exemplary customer service. With a commitment to sustainability, SUPERDRUG actively supports eco-friendly initiatives. Continually evolving, it embraces digital innovation to enhance the shopping experience, ensuring convenience and satisfaction for its diverse clientele. Superdrug’s steadfast dedication to value and quality remains integral to its enduring success.

SUPERDRUG Sustainability Rating is 4.0 out of 5.0

This means SUPERDRUG are well-above average compared to other companies in the Multiline and Specialty Retailers & Distributors.

Industry positioning

SUPERDRUG
Industry average
5
4
3
2
1
0
4.0
3.0
Overall
4.0
3.0
Environmental
3.8
4.0
Social
4.5
3.0
Governance

SUPERDRUG positioning within the Multiline and Specialty Retailers & Distributors

Main Sustainability Issues for the Multiline and Specialty Retailers & Distributors Industry

The Multiline and Specialty Retailers & Distributors industry grapples with several sustainability challenges. Key issues include reducing environmental impact through less packaging, improving supply chain transparency, and fostering ethical labour practices. Furthermore, maintaining robust governance while ensuring social responsibility in communities remains paramount.

SUPERDRUG Stores PLC Sustainability Evaluation

When compared to the broader industry, SUPERDRUG Stores PLC stands out in governance oversight, indicating strong leadership and accountability. Although its environmental initiatives surpass the industry average, there is room for improvement in social aspects. However, SUPERDRUG's commitment to environmental practices aligns well with its category leaders, showcasing a dedication to a sustainable future.

How does SUPERDRUG focus on You?

Product Summary

SUPERDRUG, a leading brand by SUPERDRUG STORES PLC, offers a comprehensive range of beauty, health, and skincare products. Their portfolio includes cosmetics, personal care items, fragrances, and wellness products, ensuring high-quality options for everyday needs.

Balancing Affordability and Sustainability

SUPERDRUG is dedicated to balancing affordability with sustainability in their product offerings. They focus on making eco-friendly choices accessible to everyone. This is achieved by offering competitively priced products that uphold environmental considerations, such as using recycled materials and reducing packaging waste. SUPERDRUG ensures that sustainable products are available across their range, enabling customers to make environmentally responsible choices without financial strain. Their commitment reflects a harmonious approach towards affordability, ensuring that everyone can choose products that align with their values without compromising on quality or budget. Through thoughtful sourcing and partnerships, SUPERDRUG supports a conscious consumer lifestyle.

SUPERDRUG Sustainability Rating Breakdown:

SUPERDRUG Overall Sustainability Rating is 4.0 out of 5.0

Superdrug's Unique Sustainability Initiatives

Superdrug stands out with its commitment to sustainable practices across multiple aspects. Its environmental initiatives focus on reducing carbon emissions and minimising waste by embracing recyclable packaging solutions. Socially, the company is dedicated to community engagement, supporting local charities, and ensuring fair labour practices in its supply chain. Governance-wise, Superdrug maintains strong ethical standards, promoting transparency and accountability in its operations. These initiatives collectively create a responsible and ethical brand, showing a deep commitment to sustainability.

SUPERDRUG Environmental Rating is 4.0 out of 5.0

Environmental Practice Summary of SUPERDRUG

SUPERDRUG demonstrates robust environmental efforts, particularly excelling in energy management, with innovation boosting their sustainability profile. Noteworthy achievements include exceptional materials sourcing and leveraging environmental opportunities to enhance eco-friendly initiatives. These strengths are complemented by commendable practices in climate risk preparedness and environmental compliance. However, room for improvement exists in addressing waste hazards and their management, where performance suggests the potential for further refinement. Additionally, while GHG emissions management is solid, increased focus in this area could bolster their environmental strategy. Overall, SUPERDRUG's commitment to sustainable practice reflects a strong foundation aligned with reducing ecological impacts.

SUPERDRUG Social Rating is 3.8 out of 5.0

SUPERDRUG Social Sustainability Summary

Superdrug showcases exceptional performance in social sustainability, particularly excelling in Data Privacy and Community Engagement. They demonstrate robust measures to protect consumer information and contribute positively to community welfare. Their commitment to Corporate Philanthropy and mitigating Human Rights Abuses further highlights their dedication to impactful social values. However, there are noticeable opportunities for growth in Labour Relations and Supplier Engagement. While Product Quality Management and Diversity and Inclusion receive adequate focus, improving these areas can enhance overall performance, reinforcing Superdrug's mission to offer ethically sound and socially responsible solutions for their customers.

SUPERDRUG Governance Rating is 4.5 out of 5.0

Governance Practices at SUPERDRUG STORES PLC

SUPERDRUG STORES PLC demonstrates a robust commitment to governance, showcasing high standards in critical areas. The company excels in Board Accountability and Business Transparency, achieving full marks in these domains. Additionally, the respect and protection of Shareholder Rights reflect a strong alignment with investor interests, which signifies the company's dedication to upholding fair and transparent governance practices. However, there is an opportunity to enhance Corporate Compliance Behaviours, which scored moderately, indicating room for improvement. SUPERDRUG’s governance structure reflects its commitment to maintaining a sound and transparent organisational framework.

What makes SUPERDRUG stand out in the Industry?

Unique Selling Proposition of Superdrug

Superdrug strongly focuses on affordability without compromising on quality, offering a diverse range of beauty and healthcare products. As a trusted name in the retail sector, it ensures its offerings are always top-notch and align with the latest trends. Superdrug is distinguished by its commitment to environmentally sustainable practices, often collaborating with industry experts to curate an innovative product line. With customer satisfaction at its core, Superdrug presents a seamless shopping experience, both in-store and online, reinforcing its role as a genuine advocate for self-care and well-being.

So is SUPERDRUG sustainable?

When you shop at Superdrug, you choose a brand that prioritises sustainability. Superdrug has earned recognition for its initiatives to positively impact the environment, promote social responsibility, and maintain strong governance practices.

Environmental Commitment. Superdrug continuously seeks innovative ways to lessen its environmental footprint. This includes steps to reduce waste and promote eco-friendly products, making it easier for customers like you to make sustainable choices.

Social Responsibility. The company values its societal role and demonstrates this through efforts to improve community engagement and well-being. By supporting Superdrug, you contribute to these meaningful social initiatives.

Strong Governance. Superdrug's robust governance ensures transparency and accountability, signalling its dedication to responsible business conduct. This trustworthiness is reflected in the brand's operations and its relationship with stakeholders.

As a conscientious shopper, taking an interest in sustainability means making informed decisions that support brands actively working towards a better future. Your choices have the power to impact ongoing positive change. By aligning with Superdrug, you join a community of like-minded individuals committed to nurturing a sustainable world.

* Disclaimer: We use publicly available information, licensed data, information generated by artificial intelligence tools and information obtained directly from brands in order to determine our Sustainability Ratings. We recognise that you will be consulting various sources in order to do your due diligence and/or to inform your buying decisions, which may include considering our Sustainability Ratings. Please note that our Sustainability Ratings are for general information only and you must not use any part of the content on our site (including the Sustainability Ratings) for commercial or business purposes without first obtaining a licence to do so from us or our licensors. The Sustainability Ratings are not intended to amount to advice on which you should rely. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees that the content on our site or the Sustainability Ratings are accurate, complete or up to date. We therefore disclaim all liability and responsibility arising from any reliance placed on such content by any visitor to our site, or by anyone who may be informed of any of its contents. Please refer to our Terms of Service or contact us at if you have any questions.

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