Birds Eye qZERO®
Sustainability Score
For over 75 years, Birds Eye has been part of everyday mealtimes across the United Kingdom, proudly bringing nutritious food from farm to family table. Founded on Clarence Birdseye’s revolutionary discovery of quick-freezing, the brand has continually pioneered ways to preserve the goodness of natural produce. Today, Birds Eye is recognised as a trusted household name, known for innovation in frozen foods that help reduce food waste and support balanced diets.
Rooted in a strong heritage, Birds Eye’s commitment to quality and responsible sourcing remains central to its journey. With a clear focus on delivering real food that families can trust, the brand embraces new ways to minimise environmental impact, from sustainable farming partnerships to resource-efficient operations. Birds Eye continues to evolve, leading with care and authenticity, ensuring that every meal offers nourishment and a positive choice for the planet.
This means Birds Eye are well-above average compared to other companies in the Food Retailers & Distributors.
Birds Eye positioning within the Food Retailers & Distributors
Across the food retail and distribution industry, brands are called to address key sustainability challenges. Protecting the environment means cutting carbon emissions, managing waste responsibly, and choosing sustainable sourcing practices. Social responsibility focuses on fair working conditions, supporting customer health and wellbeing, and offering nutritious food choices. Good governance relies on open, honest reporting and acting with integrity across all business operations.
Birds Eye shows strong leadership in environmental care, outperforming many others in the industry through initiatives that promote sustainable agriculture and responsible sourcing. The brand also stands out for its transparent governance practices, helping build lasting consumer trust. While Birds Eye’s social impact, particularly around worker welfare and community engagement, shows opportunities for further progress, its overall performance signals a genuine commitment to doing better for people and the planet. Birds Eye’s ongoing actions place it at the forefront of sustainable change in the frozen food sector.
Birds Eye brings a wide range of frozen foods to British families, from tender vegetables and hearty fish fingers to wholesome ready meals and plant-based choices. Each product is made to lock in freshness and flavour, helping to make nutritious eating simple and accessible. With a focus on real, quality ingredients, Birds Eye offers convenient options for busy lives, without compromising on taste or goodness. Whether classic peas or new plant-powered innovations, Birds Eye is a staple for reliable, everyday mealtimes.
Birds Eye believes that good food should be within everyone’s reach — and that doing good for the planet should not come at a premium. By using sustainable farming practices, improving resource efficiency, and offering frozen products that help reduce household food waste, Birds Eye makes it easier for shoppers to choose responsibly. The brand’s focus on sustainable sourcing and innovative production processes keeps prices fair, ensuring that better choices for people and the environment stay accessible to all.
Birds Eye takes a thoughtful, action-led approach to sustainability, weaving care for the planet, people, and communities into every part of its business. The brand champions responsible sourcing, with fish and vegetables chosen to protect natural ecosystems and ensure long-term availability. Efforts to lower carbon emissions across production and transport further reflect its commitment to protecting the environment.
Beyond environmental care, Birds Eye promotes a supportive, diverse workplace and invests in community initiatives that create positive local impact. Its strong governance practices, centred on clear communication and ethical decision-making, offer shoppers transparency they can trust. By embedding sustainability into daily operations, Birds Eye helps consumers make responsible choices that contribute to a healthier world — all while delivering the quality and value families have relied on for generations.
Birds Eye is firmly committed to protecting the environment, with particular success in energy management and achieving recognised environmental certifications. These efforts help reduce the impact of operations, contributing to a lower ecological footprint. The brand also leads with effective pollution prevention strategies, carefully managing its activities to limit harm to nature and surrounding communities.
At the same time, Birds Eye recognises that more work must be done. Enhancing progress on greenhouse gas emissions reduction and advancing responsible materials sourcing remain critical next steps. Positive strides in managing climate risks, promoting land stewardship, and protecting biodiversity reinforce Birds Eye’s broader environmental vision — supporting a thriving planet for future generations while offering food choices consumers can feel good about.
Birds Eye shows real commitment to people within its teams and the communities it touches. The brand stands out for its strong labour practices, which build positive relationships with employees and ensure a respectful, supportive workplace. High standards in product quality management also demonstrate care for consumers, helping families trust what they bring to the table.
Birds Eye’s dedication to diversity and inclusion adds further strength, fostering a culture where different voices are welcomed and valued. Looking ahead, there is an opportunity to deepen sustainability across its full range of products and services and strengthen engagement with suppliers and health and safety initiatives. By continuing to invest in people at every stage of its supply chain, Birds Eye can create an even more positive impact for a fairer, healthier future.
Birds Eye upholds strong governance values, clearly focusing on ethical business practices and transparent communication. These principles are woven into the brand’s daily operations, helping to build and maintain trust with consumers, partners, and broader communities. By setting high standards for honesty and accountability, Birds Eye strengthens its position as a responsible, trustworthy brand in the food industry.
However, there is room to further enhance corporate compliance processes, ensuring even greater consistency and rigour across operations. By continuing to improve in this area, Birds Eye can reinforce its leadership in responsible governance, creating a business that delivers quality food and contributes positively to a fairer, more transparent food system.
Birds Eye combines trusted quality with genuine care for the environment and communities. Every product is rooted in a commitment to responsible sourcing, whether it’s fish from certified sustainable fisheries or vegetables grown with respect for nature. By championing frozen food, Birds Eye also helps reduce food waste at home, offering an easy, affordable way to eat well. Their transparent approach ensures shoppers feel confident that every meal supports a healthier future for people, farmers, and the planet we all share.
When you choose Birds Eye, you are choosing a brand that is working towards a better future. Birds Eye shows strong commitments to protecting the environment, supporting fair practices, and being open about how it operates. While progress is still ongoing in some areas, its actions today are helping to build a healthier tomorrow for people, communities, and the planet.
Quick Guide for Lower-Impact Shopping:
Every small decision counts. By choosing responsibly with Birds Eye, you’re making a difference — one meal at a time.
100% of Birds Eye’s fish and seafood products in the UK are independently certified as sustainable, primarily by the Marine Stewardship Council (MSC). This certification ensures that the fish is sourced using practices that protect oceans and fish populations for future generations.
Some of Birds Eye’s seafood products are also certified by the Aquaculture Stewardship Council (ASC), supporting responsible fish farming practices that minimise environmental and social impacts.
Birds Eye’s Farming Collaborative has achieved Gold Level status from the SAI Platform’s Farming Sustainability Assessment — a global benchmark recognising excellence in sustainable agriculture practices, including soil health, water management, biodiversity, and fair labour practices.
Stay Updated: Birds Eye continues to evolve its sustainability practices. We encourage shoppers to check the latest Birds Eye Sustainability Reports regularly for the most up-to-date certifications and achievements. Transparency helps ensure your choices stay as informed and impactful as possible.
100% of Birds Eye’s fish and seafood products in the UK are independently certified as sustainable, primarily by the Marine Stewardship Council (MSC). This certification ensures that the fish is sourced using practices that protect oceans and fish populations for future generations.
Some of Birds Eye’s seafood products are also certified by the Aquaculture Stewardship Council (ASC), supporting responsible fish farming practices that minimise environmental and social impacts.
Birds Eye’s Farming Collaborative has achieved Gold Level status from the SAI Platform’s Farming Sustainability Assessment — a global benchmark recognising excellence in sustainable agriculture practices, including soil health, water management, biodiversity, and fair labour practices.
Stay Updated: Birds Eye continues to evolve its sustainability practices. We encourage shoppers to check the latest Birds Eye Sustainability Reports regularly for the most up-to-date certifications and achievements. Transparency helps ensure your choices stay as informed and impactful as possible.
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