Benetton qZERO®
Sustainability Score
United Kingdom Founded in 1965, Benetton is a brand woven into the fabric of modern fashion history. Known for its vibrant colours and bold spirit, Benetton Group SRL quickly became a symbol of creative expression and global unity. Rooted in Italian craftsmanship, the brand’s journey is defined by a passion for innovation, blending authentic style with forward-thinking design. Throughout its evolution, Benetton has remained committed to evolving its practices to meet the needs of a changing world.
Today, Benetton embraces a new chapter where tradition meets transformation. Guided by a responsible approach to materials, production, and community engagement, the brand champions transparency and continuous improvement across its operations. Benetton’s story is not just about fashion – it is about shaping a future where style and care for the planet go hand in hand, offering customers a vibrant, conscious choice for their wardrobes.
Benetton business sustainability position is above average compared to other companies in the Clothing, Shoes & Accessories.
Benetton positioning within the Clothing, Shoes & Accessories
The clothing and footwear industry brings everyday products to life, but it also comes with real environmental and social challenges. Understanding these helps you make more informed choices when you shop.
Benetton shows a clear effort to improve how its products are made, particularly in areas such as materials and environmental impact. Compared with many brands in the same category, it demonstrates progress in reducing resource use and improving how products are designed and produced.
However, when it comes to people and supply chain conditions, the wider industry is moving towards stronger transparency and clearer evidence on fair pay and worker protection. Benetton has taken steps in this area, but there is still room to provide more detailed, easy-to-access information that helps shoppers fully understand the impact behind each product.
In terms of governance, Benetton sits close to the industry average. This means it has policies and processes in place, but stronger public reporting and clearer accountability would help build greater trust.
Overall, Benetton is part of a group of brands working to reduce environmental impact, while still building a more complete picture of social responsibility. For shoppers, this means looking for clear, verified information is key. New EU guidance highlights that environmental claims should be backed by solid evidence across a product’s full life cycle, helping you compare brands with confidence and avoid unclear or misleading messages.
This balanced view helps you choose with confidence—supporting brands that show real progress, while encouraging greater transparency across the industry.
Benetton offers a wide range of clothing and accessories for women, men, and children, combining everyday comfort with distinctive Italian style. From vibrant knitwear and essentials to outerwear and tailored pieces, the collections are designed to bring colour, versatility, and quality to modern wardrobes. Alongside fashion, Benetton provides thoughtful home and lifestyle products, continuing its legacy of innovation and accessible style across generations.
Benetton believes that sustainability should be within everyone's reach. The brand carefully selects raw materials like organic cotton and recycled fibres, choosing production methods that reduce environmental impacts without unfairly raising prices. By investing in efficient manufacturing, responsible sourcing, and durable design, Benetton ensures that customers can make more conscious choices without compromising on affordability or style. Their commitment is clear: fashion that cares for people and the planet, made to last and priced to be accessible.
Benetton is working towards making clothes in ways that use fewer resources, support people across its supply chain, and build trust through clearer business practices. The brand outlines key areas of progress, helping shoppers understand what sits behind each product.
Lower-impact materials and production: Benetton is increasing the use of more responsibly sourced fibres, including certified cotton, and improving how fabrics are dyed and finished to reduce water use and chemical use. It is also taking steps to manage energy use across its operations and supply chain.
Respect for people: The brand sets standards for suppliers covering working conditions, safety, and fair treatment. It shares information on programmes designed to support workers and communities, although more detailed and comparable data would make it easier to see how these commitments are delivered in practice.
Responsible business practices: Benetton has policies in place to guide ethical conduct and decision-making. It reports on its progress, but clearer, measurable updates over time would help build stronger confidence and make it easier for shoppers to follow its journey.
Overall, Benetton shows a clear direction towards reducing its impact and improving how products are made. For shoppers, the most important thing is transparency—looking for information that is specific, evidence-based, and easy to compare, so you can choose with confidence.
Benetton takes a strong and thoughtful approach to environmental care, clearly focusing on managing energy use, minimising waste, and responsibly sourcing materials. The brand’s commitment to better water management and efficient resource use highlights its determination to protect natural resources at every production stage.
Benetton’s ongoing efforts in climate risk management and biodiversity protection show a growing awareness of the need to balance style with environmental stewardship. The company continues to build trust through robust compliance with environmental standards and third-party certifications. While there is still progress to be made in reducing greenhouse gas emissions, Benetton’s steady improvements reflect a genuine journey towards a lighter, more respectful footprint on the planet.
Benetton places people at the centre of how it operates, with a clear focus on protecting workers, supporting wellbeing, and building respectful workplaces across its global network. For shoppers, this reflects a brand that recognises the human side behind every garment.
Respect for workers: Benetton has policies in place to support fair treatment, safe working conditions, and respect for rights across its supply chain. It reports on health and safety practices and outlines expectations for suppliers, helping to set a consistent standard across production.
Inclusive workplaces: The brand promotes equal opportunities and aims to create environments where people feel valued and supported. This includes attention to workplace wellbeing and employee engagement, showing a commitment to long-term workforce stability.
Community connection: Benetton highlights its engagement with communities, reflecting its long-standing identity as a brand linked to social awareness and cultural dialogue. These efforts suggest a broader role beyond products alone.
Where more clarity would strengthen trust is in independent verification and detailed reporting at the supplier and factory level. While commitments are clearly stated, expanding recognised third-party checks and sharing more measurable outcomes would help shoppers better understand how these standards are applied in practice.
This balanced view helps you choose with confidence—supporting brands that show care for people, while encouraging greater openness on how that care is delivered day to day.
Benetton shows a structured approach to running its business responsibly, with clear policies and standards that guide decision-making and day-to-day operations. For shoppers, this helps build confidence that there are systems in place to support consistency and accountability.
Clear rules and ethical conduct: The brand outlines expectations around responsible business behaviour, supported by internal policies and codes of conduct. These help guide teams and partners across its global operations, aiming to ensure fair and consistent practices.
Transparency and communication: Benetton shares information about its approach and progress, making its direction easier to understand. While this openness is a positive step, more regular updates with measurable results would make it easier for consumers to track real progress over time.
Product responsibility: Processes around product quality and safety appear well-managed, helping ensure that items meet expected standards and that issues can be addressed if they arise. This supports trust in the products themselves.
Where further progress would strengthen confidence is in long-term planning and supply chain visibility. This includes showing how the business is preparing for future challenges and providing clearer, more detailed insight into how suppliers are monitored and supported across all regions.
This balanced picture helps you make informed choices—supporting brands that are open about how they operate, while encouraging greater clarity on how responsibility is carried through every part of the business.
Benetton’s unique strength lies in its timeless fusion of colour, craftsmanship, and conscious innovation. The brand has championed bold, expressive design for decades while investing in more responsible practices across its supply chain. Every piece reflects a commitment to quality, inclusivity, and environmental care, making fashion accessible without losing sight of the bigger picture. By choosing Benetton, shoppers embrace a style rooted in Italian creativity and backed by real action for a healthier planet — fashion that looks good and feels right.
Benetton shows clear progress in its use of materials and in managing its environmental impact. It is working to reduce resource use and improve how clothes are made, which places it ahead of many brands in this space. At the same time, there is still more to share and strengthen regarding people across the supply chain and how progress is measured and reported.
For you as a shopper, this means Benetton can be a thoughtful choice—especially if you are looking for products with a lower environmental impact. Like many fashion brands, it is still on a journey, and transparency remains key to understanding the full picture.
Benetton’s next step is about clarity—sharing more detailed, measurable updates on how its commitments are being delivered in real terms. This includes deeper visibility across suppliers and clearer proof of improvements over time. As expectations grow, brands that provide open, verified information will make it easier for you to choose with confidence.
Every informed choice helps shape a more responsible fashion industry—starting with what you choose to wear today.
Benetton uses materials that meet the OEKO-TEX® STANDARD 100 certification, which guarantees that textiles have been tested for harmful substances and are safe for human health.
Some of Benetton’s collections use cotton certified by the Global Organic Textile Standard (GOTS), ensuring that the textiles are made from organic fibres and produced with strict environmental and social criteria.
Benetton incorporates materials certified under the Global Recycled Standard (GRS), which verifies recycled content in products and ensures responsible social, environmental, and chemical practices in production.
Benetton supports the Better Cotton Initiative (BCI), helping to improve cotton farming practices globally by making them better for farmers, the environment, and the textile industry’s future.
For packaging and paper products, Benetton uses FSC®-certified materials, ensuring that products come from responsibly managed forests that provide environmental, social, and economic benefits.
Benetton’s commitment to environmental responsibility is supported by ISO 14001 certification, which sets out requirements for an effective environmental management system to control the brand’s environmental impact.
Benetton’s factories are certified with ISO 45001, highlighting the brand’s focus on creating safe, healthy workplaces through internationally recognised standards.
Benetton Group’s emissions reduction targets have been validated by the Science Based Targets initiative. This means the company’s targets are aligned with internationally recognised pathways to limit global warming, based on scientific evidence and measurable goals.
This certification confirms that down and feathers used in products come from animals that have not been subjected to unnecessary harm. It also supports traceability across the supply chain.
This standard verifies the presence and amount of organic material in a product, from raw fibre through to final manufacturing, helping ensure that organic claims are backed by traceable data.
This certification tracks recycled materials through the supply chain, confirming the percentage of recycled content used in products.
Woolmark certification is linked to quality and fibre standards for wool products. Benetton highlights its long-standing partnership with Woolmark, including certified merino wool garments.
Benetton participates in the ZDHC programme, which focuses on reducing harmful chemicals in textile production and improving chemical management across the supply chain.
Certifications and standards can evolve over time as brands update materials and processes. To stay informed, it’s always a good idea to check Benetton’s latest sustainability reports and product pages for the most recent, detailed certification information—especially when looking for specific items or collections.
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