TOBY TIGER qZERO®
Sustainability Score
TOBY TIGER is a Brighton-born children's wear brand founded in 1998 by designer Zoe Mellor. From the start, the idea was simple: make bright, happy clothes that feel good to wear and are made with care. Today, the brand is known for its rainbow colours, playful appliqué details, and practical designs that work for everyday life—and can be worn again and again.
On its sustainability page, TOBY TIGER shares clear, checkable information about how its products are made, including that its garments are certified to the Global Organic Textile Standard (GOTS). This helps shoppers understand what sits behind the label, without relying on vague “green” wording. Guided by a family-run, independent spirit, TOBY TIGER continues to combine heritage design with ongoing improvements in materials and manufacturing. Each piece is made with care for people and planet, supporting a brighter future through thoughtful materials and responsible choices. From baby basics to outfits for busy days out, TOBY TIGER celebrates individuality, movement and fun. Choose TOBY TIGER for feel-good style that lasts, washes well and brings colour to childhood.
TOBY TIGER business sustainability position is in line with average compared to other companies in the Clothing, Shoes & Accessories.
TOBY TIGER positioning within the Clothing, Shoes & Accessories
TOBY TIGER aligns with much of the childrenswear sector on environmental issues, supported by its use of certified organic cotton and a focus on durable, everyday essentials. This helps address material sourcing and product lifespan—two key impact areas in clothing.
On social and governance topics, expectations across the industry are rising, especially around detailed supply-chain transparency, worker protections and public reporting. Here, there is space for further development. Clearer disclosure, measurable targets, and ongoing updates would further strengthen confidence. For families seeking bright, certified organic basics, TOBY TIGER offers a solid foundation, with further opportunity to deepen transparency over time.
TOBY TIGER creates bright, practical clothing for babies and young children, from newborn to early years. The range includes everyday essentials such as bodysuits, tops, leggings, dresses, dungarees, outerwear, pyjamas and underwear, as well as socks, hats and small gifts. Signature rainbow colours and playful appliqué designs sit alongside soft, certified organic cotton fabrics chosen for children’s comfort. Pieces are made for real family life: easy to wash and wear, and designed to mix and match into simple, cheerful wardrobes.
TOBY TIGER focuses on well-made essentials that last beyond one season. By concentrating on core styles and durable fabrics, the brand supports repeat wear and hand-me-down use, helping families buy fewer, better pieces. Certified organic cotton is used across the collection, with clear information shared on recognised standards rather than vague claims. Practical features—such as comfortable fits and room to grow—extend each garment’s life. This approach keeps prices within reach for everyday families, while making thoughtful material and production choices that shoppers can understand and trust.
TOBY TIGER builds its childrenswear around certified organic cotton, making this recognised standard part of its everyday collection rather than a small “eco” edit. This helps parents choose soft, breathable fabrics with clearer sourcing criteria, backed by independent certification rather than broad environmental wording.
The brand also focuses on durability. Bright colours, timeless shapes and practical fits are designed to be washed, worn and passed on. By creating mix-and-match essentials that work across seasons, TOBY TIGER encourages longer use and fewer impulse buys.
On its website, the company shares information about its materials and production standards, helping families understand what sits behind the label. For shoppers looking to avoid greenwashing, this combination of certified fabrics, practical longevity and open communication is where TOBY TIGER makes its strongest contribution.
TOBY TIGER’s strongest environmental signal sits in its material choice. By using certified organic cotton as a core fabric, the brand supports lower-impact farming methods compared with conventional cotton, with recognised standards behind the claim. Its focus on durable, season-spanning childrenswear also helps extend product life—an important step in reducing textile waste.
Where the picture is less clear is around wider environmental measurement. Public information does not yet set out a detailed emissions baseline, time-bound reduction targets or a clear roadmap covering energy, transport and supply chain impacts. As expectations grow across the clothing sector, greater transparency in these areas would strengthen confidence.
For families, this means TOBY TIGER offers a strong starting point on materials, with further opportunity to deepen transparency on its full environmental footprint.
As a family-founded British brand, TOBY TIGER is values-led and people-focused. Its use of certified organic cotton under recognised standards such as GOTS is relevant not only for materials, but also for social criteria, as these certifications include requirements on working conditions and restricted chemical use in manufacturing. This provides a structured foundation beyond self-declared claims.
However, public information currently provides limited detail on supplier lists, audit outcomes, or measurable social targets. As transparency expectations rise across the clothing sector, clearer reporting on factory standards, long-term supplier relationships, and worker protections would further strengthen trust.
For parents, this means TOBY TIGER shows a structured starting point on responsible production, with room to expand transparency and deepen independent verification over time.
TOBY TIGER operates as an independent, family-founded brand, with a clear identity and open communication around its values and product standards. Its website provides accessible information on materials, certifications and company background, helping shoppers understand who sits behind the label. This level of clarity supports informed decision-making and reduces reliance on broad, unverified claims.
From a governance perspective, the foundations appear steady for a small-to-medium-sized business. However, as expectations rise across the. The clothing sector, more structured on policies, risk management, and supply-chain oversight, would further strengthen accountability.
For consumers, this means TOBY TIGER is transparent about its core standards, with further opportunity to formalise and publish more detailed governance information as it grows.
TOBY TIGER’s main strength is simple: joyful, colourful childrenswear made with certified organic cotton as standard. While many brands offer small “eco” ranges, TOBY TIGER builds its core collection around recognised organic certification, helping parents choose everyday essentials with clearer material standards. The brand pairs this with practical British design—bright appliqué details, unisex styles and comfortable fits made for play, washing and passing on. By combining bold personality with certified fabrics and open sustainability information, TOBY TIGER offers families clothing that feels fun, functional, and thoughtfully made, without turning responsible choices into a premium niche.
TOBY TIGER offers a thoughtful starting point for families seeking brighter children's wear with clearer material standards. Its use of certified organic cotton across much of the collection, combined with durable, season-spanning design, shows practical action rather than marketing-led promises. The brand communicates openly about its fabrics and values, reducing the risk of vague environmental claims.
There is still room to go further—particularly in publishing measurable environmental targets and deeper supply-chain reporting. As the clothing sector raises the bar on transparency, continued updates and clearer data would further strengthen confidence.
Looking ahead: If TOBY TIGER builds on its certified material base with clearer footprint data, time-bound goals and expanded supplier disclosure, it can move from “good foundations” to sector-leading transparency in childrenswear.
Shopping online:
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Small, informed choices add up. By focusing on certified materials and longer-lasting designs, you help reward brands that back their colour and creativity with clearer standards.
When a brand claims to use organic or responsible materials, the easiest way to verify the claim is to look for a recognised certification. These are independent standards that set clear rules. Below are the key sustainability certifications mentioned by TOBY TIGER, explained in simple terms to help you shop with confidence.
What it is: A leading global standard for organic textiles.
Why it matters: It checks that cotton is genuinely organic and that strict environmental and social rules are followed during production.
What this means for you: When you see GOTS-certified organic cotton on a TOBY TIGER product, it’s backed by a recognised, independent certification — not just a marketing claim.
What it is: A trusted UK organic certification body linked to organic standards.
Why it matters: It supports verification that organic claims meet clear criteria.
What this means for you: If a product is referenced, it provides an additional layer of reassurance alongside GOTS certification.
What it is: A fabric safety certification.
Why it matters: It tests textiles for harmful substances.
What this means for you: For selected items, such as swimwear, this indicates the fabric has been tested for safety, which is especially important for children’s clothing worn close to the skin.
Top tip: Certifications may apply to specific products rather than every item in the collection. Always check the product description online or the swing tag in-store for confirmation. For the latest updates, visit TOBY TIGER’s sustainability page before you buy.
.Awards can be a helpful extra sign that a brand is noticed and valued by customers or industry experts. Below are the main awards and recognitions TOBY TIGER has shared publicly. Think of these as supporting signals — alongside checking product materials and certifications when you shop.
What it means: Based on verified customer reviews.
This award reflects consistently high customer service ratings over time.
What it means: Recognises strong customer feedback and service performance.
This is about customer experience rather than sustainability performance.
Recognition: Bronze award and shortlist placement.
This highlights the brand within children’s eco fashion categories.
Recognition: Shortlisted for Brand of the Year.
This signals industry recognition within sustainable fashion discussions.
Title: Most Creative Children’s Clothing Brand – UK.
This award recognises brand creativity and business profile.
Recognition: Listed as one of the UK’s inspiring small businesses.
This highlights TOBY TIGER as a notable independent British brand.
Helpful tip for shoppers: Awards can change each year and may include both wins and shortlist mentions. For the most up-to-date information, check TOBY TIGER’s website news section. When shopping, always combine award recognition with clear product-level proof, such as organic certifications and material details, for the most reliable reassurance.
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