ASOS qZERO®
Sustainability Score
United Kingdom Born in London in 2000, ASOS has reshaped how the world experiences fashion. From a small start-up to a global online destination, ASOS PLC has built a legacy rooted in creativity, accessibility, and self-expression. Always ahead of its time, ASOS set out to redefine what it means to shop and dress freely, blending heritage craftsmanship with future-forward innovation.
Today, ASOS connects millions of customers to over 800 brands and its own unique labels, championing individuality and style without compromise. Central to its journey is its long-standing commitment to responsibility. Through its Fashion with Integrity programme, launched in 2010, ASOS leads with transparency and action, taking meaningful steps towards resource stewardship and ethical fashion practices. Every collection, every decision, and every promise is designed with one clear purpose: to shape a more thoughtful, resilient future for fashion lovers everywhere.
ASOS business sustainability position is in line with average compared to other companies in the Clothing, Shoes & Accessories.
ASOS positioning within the Clothing, Shoes & Accessories
When choosing clothing, shoes and accessories, it helps to understand how a brand performs compared to the wider industry. Fashion is one of the most resource-intensive sectors, with impacts on energy use, water use, materials, and people throughout the supply chain. Clear, evidence-based information is essential so that shoppers can make confident, informed choices.
ASOS shows stronger performance than many peers in areas linked to environmental impact and business oversight. This includes progress in areas such as resource use, operational management, and structured reporting. These steps indicate a clear direction of travel and a growing level of accountability across the business.
At the same time, ASOS performs below the industry average on social impact indicators. This highlights ongoing challenges in areas that matter deeply to people — including fair pay, safe working conditions, and consistent protection for workers across complex global supply chains.
For shoppers, this means ASOS is taking visible steps to manage its environmental footprint and strengthen governance practices. However, further progress is needed to ensure that the people behind the products are supported in ways that align with rising expectations across the fashion industry.
Choosing a more responsible fashion is not always simple. No brand is perfect, and progress can vary across different areas. What matters is having clear, balanced information that reflects both strengths and gaps — not broad or unverified claims.
ASOS demonstrates forward movement in environmental management and transparency. Continued improvement in social impact will be key to building deeper trust with consumers who want their purchases to support both the planet and the people behind the products.
By understanding how brands compare, you can make choices that better reflect your values — and support positive change across the fashion industry.
ASOS is a global online fashion and lifestyle retailer offering clothing, shoes, accessories, beauty products, and activewear for women and men. ASOS is home to over 800 brands alongside its exclusive labels. ASOS delivers trend-led styles, timeless staples, and inclusive sizing across petite, tall, curve, and maternity ranges. With delivery to almost every country, ASOS makes it easy for shoppers to find fashion that fits their style, body, and life — all in one place.
ASOS believes that fashion can be both accessible and responsible. Through its Fashion with Integrity programme, the brand works to reduce environmental impacts and champion better choices without pushing up prices. Initiatives like sourcing more responsible materials, minimising waste, and focusing on resource efficiency are woven into the design and production process. By collaborating closely with suppliers and investing in sustainable innovation, ASOS makes it possible for shoppers to choose products that reflect their values, without sacrificing affordability or style.
ASOS is working to make fashion more thoughtful — from the materials used to the way products are made and shared with customers. Its focus includes increasing the use of lower-impact materials across selected ranges, alongside clearer product information to help you better understand what you are buying.
The brand is also exploring ways to keep clothes in use for longer. This includes resale options and take-back initiatives, which aim to reduce waste and extend the life of garments beyond a single owner.
Across its supply chain, ASOS sets expectations for factory standards and responsible sourcing. This includes checks, training, and processes designed to reduce the risk of harm and support safer working environments. These actions are important in a global industry where working conditions can vary widely.
At a company level, ASOS publishes progress updates and sets clear commitments, providing visibility into what is improving and where challenges remain. This level of transparency is key, as many environmental and social claims in the market can be unclear or difficult to verify.
Overall, ASOS shows a structured and evolving approach — combining product changes, supply chain oversight, and public reporting. Continued progress, especially in areas affecting workers and long-term product impact, will be important for building lasting trust with customers.
ASOS is taking steps to better understand and manage its impact on the planet. This includes measuring emissions, improving energy use across operations, and setting clear plans to reduce its overall footprint. These actions show that the business is adopting a more structured approach to resource use and tracking over time.
There are also positive signals regarding how ASOS meets recognised standards and complies with environmental requirements. Strong controls on pollution help reduce harmful releases during production, which is important for protecting air, water, and surrounding communities.
At the same time, some areas need further development to give shoppers full confidence. There is limited visibility on how environmental thinking is applied consistently across the full product journey — from design choices through to what happens when items are no longer worn. Packaging is another area where clearer action and reduction efforts would strengthen the overall approach.
Topics such as water use, waste reduction, and impacts on nature are recognised challenges across the fashion industry. For ASOS, more detailed progress and transparency in these areas would help show how improvements are being delivered in practice.
For customers, this means ASOS is building a more structured approach to managing its environmental impact, with strong foundations already in place. Continued, visible progress across the full product lifecycle will be key to making these efforts more meaningful in everyday shopping choices.
ASOS shows positive progress in areas focused on people and communities. The brand places importance on creating an inclusive culture, supporting learning and development, and offering products that aim to meet the expectations of a diverse customer base. Community initiatives and charitable contributions also form part of its wider approach, showing a visible connection to social impact beyond the business itself.
There are also signs that customer data is handled with care, with systems in place to protect personal information. This is an important part of building trust in a digital-first shopping experience.
However, some of the most important day-to-day areas still need strengthening. Customer experience and support appear inconsistent, which can affect how people feel about the brand over time. Within the workforce and supply chain, results are mixed — particularly in areas such as working conditions, worker representation, and overall well-being.
While ASOS has processes in place to address risks related to worker rights, progress is not yet fully consistent across all parts of its global supply network. This is a common challenge in fashion, but it remains important to customers who want reassurance that the people behind the products are treated fairly.
For shoppers, this means ASOS is building a people-focused approach, with some encouraging steps already in place. Continued, clear improvements in how workers and customers are supported will be key to creating a more trusted and balanced experience.
ASOS shows a clear commitment to running its business in a structured and transparent way. This includes setting company-wide policies, sharing progress updates, and creating systems that support long-term stability. Strong foundations in ethical conduct and oversight help signal that the business is working to build trust with customers, partners, and investors alike.
There are also positive signs in how ASOS prepares for risks and keeps the business running smoothly. This includes planning for unexpected challenges and maintaining continuity, which is important for protecting both customers and the wider supply chain.
At the same time, some areas would benefit from clearer detail and stronger consistency. For example, greater visibility into how decisions influence broader industry practices would help customers better understand the brand’s role beyond its own operations. Areas such as product quality checks, product recall readiness, and data protection systems could also be strengthened to give greater confidence.
Oversight of supply chains and clarity around financial approaches, including tax practices, are additional areas where more transparency would support a fuller picture of how the business operates day to day.
For shoppers, this means ASOS has important building blocks in place to run its business responsibly. Continued improvements in transparency and control across key areas will help strengthen confidence that these practices are applied consistently throughout the brand.
ASOS stands apart by combining cutting-edge fashion with a deep commitment to responsibility. Its unique strength lies in offering an unrivalled range of styles for every body, budget, and occasion — all while embedding ethical practices across its operations. Through its Fashion with Integrity programme, ASOS ensures that every product journey — from design to doorstep — is shaped by care for people and the planet. With a spirit of constant innovation and a drive for positive change, ASOS empowers consumers to express themselves confidently while making more thoughtful choices for the future.
ASOS is on a journey. It shows clear progress in resource management, improved transparency, and the development of more structured business practices. At the same time, there are areas — especially around working conditions, product lifecycle, and everyday consistency — where further improvement is still needed.
In simple terms, ASOS sits in the “improving, but not yet leading” category. This matters because many environmental and social claims in fashion can be unclear or overstated without full evidence. Looking at both strengths and gaps helps you make more confident choices.
Looking ahead, the biggest opportunity for ASOS is to translate its plans into consistent, visible results — especially in how products are designed, how workers are supported, and how long clothes are worn. Clearer information and continued progress will be key to building lasting trust.
Quick tip: when shopping online, prioritise items with more detailed product descriptions and material transparency. In-store or on-site labels that explain how a product is made can also be a helpful guide.
Every purchase is a small decision. By choosing more carefully, you support better practices — and help shape a fashion industry that works more fairly for people and the planet.
ASOS has been a proud signatory of the UN Global Compact since 2018, aligning its strategy with ten universally accepted principles in the areas of human rights, labour, environment, and anti-corruption.
ASOS is the first online retailer to have a Global Framework Agreement with IndustriALL, ensuring respect for workers’ rights to freedom of association and collective bargaining across its global supply chain.
ASOS is a member of Better Cotton, supporting the initiative's mission to help cotton farming communities survive and thrive, while protecting and restoring the environment.
Through membership with Textile Exchange, ASOS is committed to accelerating the adoption of preferred fibres and sustainable practices across the fashion and textile industry.
ASOS participates in the Canopy Pack4Good programme, working to ensure that all packaging materials are sourced responsibly and do not contribute to the deforestation of ancient or endangered forests.
ASOS is a signatory of the New Plastics Economy Global Commitment, taking action to eliminate problematic plastics, innovate solutions, and circulate plastics within the economy — never in the environment.
ASOS supports the ZDHC Roadmap to Zero Programme and aligns its chemical management practices with the ZDHC Manufacturing Restricted Substances List (MRSL) to help drive the fashion industry's transition to safer chemistry.
ASOS’s commitment to sustainability is dynamic and constantly evolving. For the latest updates on certifications, responsible practices, and progress towards Fashion with Integrity goals, we warmly encourage you to explore their latest sustainability reports and policies.
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