ASOS qZERO®
Sustainability Score
United Kingdom Born in London in 2000, ASOS has reshaped how the world experiences fashion. From a small start-up to a global online destination, ASOS PLC has built a legacy rooted in creativity, accessibility, and self-expression. Always ahead of its time, ASOS set out to redefine what it means to shop and dress freely, blending heritage craftsmanship with future-forward innovation.
Today, ASOS connects millions of customers to over 800 brands and its own unique labels, championing individuality and style without compromise. Central to its journey is its long-standing commitment to responsibility. Through its Fashion with Integrity programme, launched in 2010, ASOS leads with transparency and action, taking meaningful steps towards resource stewardship and ethical fashion practices. Every collection, every decision, and every promise is designed with one clear purpose: to shape a more thoughtful, resilient future for fashion lovers everywhere.
This means ASOS are above average compared to other companies in the Apparel, Accessories & Footwear.
ASOS positioning within the Apparel, Accessories & Footwear
The apparel, accessories, and footwear industry faces essential sustainability challenges. From pollution and resource waste to concerns around fair labour and ethical sourcing, every stage of a product’s life, from production to disposal, carries an impact. Transparency, social responsibility, and environmental care are critical areas where the industry must keep evolving to meet the expectations of today’s conscious consumers.
Regarding environmental performance, ASOS leads ahead of the industry average, reflecting genuine efforts to reduce its footprint and promote more responsible choices. Regarding social sustainability, ASOS acknowledges that more progress is needed, especially in strengthening labour rights and community engagement across its global supply chain. ASOS sets a strong example in governance, with greater transparency and ethical management practices compared to many peers. Through continued focus and action, ASOS is working to raise the standard for a fairer, cleaner, and more responsible fashion future.
ASOS is a global online fashion and lifestyle retailer offering clothing, shoes, accessories, beauty products, and activewear for women and men. ASOS is home to over 800 brands alongside its exclusive labels. ASOS delivers trend-led styles, timeless staples, and inclusive sizing across petite, tall, curve, and maternity ranges. With delivery to almost every country, ASOS makes it easy for shoppers to find fashion that fits their style, body, and life — all in one place.
ASOS believes that fashion can be both accessible and responsible. Through its Fashion with Integrity programme, the brand works to reduce environmental impacts and champion better choices without pushing up prices. Initiatives like sourcing more responsible materials, minimising waste, and focusing on resource efficiency are woven into the design and production process. By collaborating closely with suppliers and investing in sustainable innovation, ASOS makes it possible for shoppers to choose products that reflect their values, without sacrificing affordability or style.
ASOS is shaping a future where fashion and responsibility go hand in hand. Through its Fashion with Integrity programme, the brand is committed to making a lasting difference across environmental, social, and governance areas. ASOS is increasing the use of more responsible materials, cutting energy use across its operations, and working towards reducing its overall emissions. It actively supports ethical sourcing practices and champions fair working conditions within its global supply network. Transparent reporting and high ethical standards guide its governance approach, ensuring accountability at every step. These actions show how ASOS is building a fashion future that values people and the planet.
ASOS is taking important steps to reduce its environmental impact. The brand shows strong performance in areas like pollution prevention, energy efficiency, and the achievement of key environmental certifications. These actions reflect a clear commitment to more responsible operations. At the same time, ASOS recognises that managing greenhouse gas emissions and reducing waste are vital areas where more progress is needed. By continuing to explore new opportunities and investing in better solutions, ASOS is taking a proactive role in building a cleaner, more resilient future. While challenges remain, the brand’s ongoing efforts strengthen its journey towards a lower-impact fashion model.
ASOS shows a strong commitment to people within its business and the broader communities it touches. The brand leads with meaningful action in community engagement, training, and building a truly inclusive workplace. Recognised certifications support its dedication to human rights, reinforcing its promise to do better by people at every step. While ASOS performs well in many areas, it acknowledges the need for continued progress in strengthening labour relations, enhancing data privacy protections, and addressing cyber risks. By openly recognising these challenges, ASOS is committed to continuous improvement, ensuring a fairer, safer future for all connected to its brand.
ASOS upholds strong governance practices that support its long-term purpose. The brand shows leadership in business transparency and protecting shareholder rights, highlighting its dedication to openness and accountability. Its approach to business ethics is solid, guided by a clear commitment to responsible and fair conduct. While ASOS demonstrates robust standards, growth opportunities exist, particularly in strengthening corporate compliance and enhancing board-level accountability. By building on these foundations, ASOS is setting its sights on an even stronger, more resilient future where good governance supports every part of its journey towards positive impact.
ASOS stands apart by combining cutting-edge fashion with a deep commitment to responsibility. Its unique strength lies in offering an unrivalled range of styles for every body, budget, and occasion — all while embedding ethical practices across its operations. Through its Fashion with Integrity programme, ASOS ensures that every product journey — from design to doorstep — is shaped by care for people and the planet. With a spirit of constant innovation and a drive for positive change, ASOS empowers consumers to express themselves confidently while making more thoughtful choices for the future.
Choosing fashion that matches your values has never been more critical or accessible. ASOS is taking meaningful steps to create a fashion future that cares for people and the planet. By integrating responsible materials, supporting fair working conditions, and upholding strong ethical practices, ASOS offers a more conscious way to shop.
When you shop with ASOS, you're supporting a brand committed to improving its environmental impact, strengthening social responsibility, and leading with transparency. Every choice you make helps shape a more thoughtful, sustainable industry.
By making small, informed choices, you can help drive big change while still beautifully expressing your style.
ASOS has been a proud signatory of the UN Global Compact since 2018, aligning its strategy with ten universally accepted principles in the areas of human rights, labour, environment, and anti-corruption.
ASOS is the first online retailer to have a Global Framework Agreement with IndustriALL, ensuring respect for workers’ rights to freedom of association and collective bargaining across its global supply chain.
ASOS is a member of Better Cotton, supporting the initiative's mission to help cotton farming communities survive and thrive, while protecting and restoring the environment.
Through membership with Textile Exchange, ASOS is committed to accelerating the adoption of preferred fibres and sustainable practices across the fashion and textile industry.
ASOS participates in the Canopy Pack4Good programme, working to ensure that all packaging materials are sourced responsibly and do not contribute to the deforestation of ancient or endangered forests.
ASOS is a signatory of the New Plastics Economy Global Commitment, taking action to eliminate problematic plastics, innovate solutions, and circulate plastics within the economy — never in the environment.
ASOS supports the ZDHC Roadmap to Zero Programme and aligns its chemical management practices with the ZDHC Manufacturing Restricted Substances List (MRSL) to help drive the fashion industry's transition to safer chemistry.
ASOS’s commitment to sustainability is dynamic and constantly evolving. For the latest updates on certifications, responsible practices, and progress towards Fashion with Integrity goals, we warmly encourage you to explore their latest sustainability reports and policies.
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