Benetton Sustainability Review

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Benetton qZERO® Sustainability Score

3.3 / 5.0

Advanced Sustainability *

November 13, 2024

About Benetton

Headquarters: 2nd Floor WC2H 9JW LONDON United Kingdom

Benetton, a brand by BENETTON GROUP SRL, is renowned for its colourful knitwear and inclusive advertising campaigns. Established in 1965 in Treviso, Italy, it grew from a small family enterprise to a global fashion icon. The brand focuses on sustainability and environmental responsibility, with initiatives aimed at reducing its carbon footprint and enhancing traceability within its supply chain. Benetton's collections span casual wear, sportswear, and sophisticated attire, offering a wide range of styles to a diverse audience. Its distinctive identity combines Italian craftsmanship with modern design, making it a beloved choice for fashion enthusiasts worldwide.

Benetton Sustainability Rating is 3.3 out of 5.0

This means Benetton are below average compared to other companies in the Multiline and Specialty Retailers & Distributors.

Industry positioning

Benetton
Industry average
5
4
3
2
1
0
3.3
3.5
Overall
0.9
3.0
Environmental
2.7
4.0
Social
4.3
3.7
Governance

Benetton positioning within the

Sustainability Issues for Multiline and Specialty Retailers & Distributors

Key sustainability concerns in the Multiline and Specialty Retailers & Distributors industry primarily revolve around environmental impact, social responsibility, and corporate governance. Environmental issues include resource wastage, carbon footprint, and sustainable sourcing. Social concerns pertain to labour practices, community impact, and customer relations. Governance challenges focus on ethical practices, transparent operations, and board oversight.

Benetton Group Sustainability Overview

Benetton's environmental efforts show considerable room for improvement compared to industry norms. On the social front, Benetton falls behind in addressing labour and community-related issues. However, in terms of governance, Benetton excels with strong ethical practices and board oversight, surpassing the industry average.

How does Benetton focus on You?

Benetton Products

Benetton Group SRL, known for its iconic brand Benetton, offers a range of fashion products. Their collection includes:

  • Men’s and Women’s Clothing: T-shirts, jeans, dresses, blazers and more.
  • Children’s Clothing: Comfortable and stylish apparel for kids and teens.
  • Accessories: Bags, hats, scarves and other fashion accessories.
  • Footwear: Casual and formal shoes for all ages.
  • Underwear: A variety of essentials for men, women, and children.

Affordability vs Sustainability

Benetton strives to balance affordability and sustainability in its product offerings. Achieving this balance is key to their brand ethos. Here’s how they approach it:

  • Affordable Pricing: Benetton aims to make stylish fashion accessible to a wide audience. Their price points are designed to cater to everyday shoppers without compromising on quality.
  • Sustainable Practices: The brand is committed to environmental responsibility. They use eco-friendly materials like organic cotton and implement energy-efficient processes in their manufacturing. Additionally, Benetton actively works to reduce waste and improve recyclability of their products.
  • Transparent Supply Chain: To ensure their sustainability claims, Benetton provides transparency in their supply chain. They collaborate with suppliers who share their commitment to ethical practices and sustainability.
  • Long-lasting Quality: By focusing on the durability of their products, Benetton encourages customers to buy less but better, reducing the overall environmental impact.

Through these initiatives, Benetton demonstrates that it is possible to offer affordable fashion while still making strides towards sustainability. The result is a brand that not only looks good but also aligns with the growing consumer demand for responsible and ethical fashion choices.

Benetton Sustainability Rating Breakdown:

Benetton Overall Sustainability Rating is 3.3 out of 5.0

Discover the unique aspects of Benetton's sustainability approach:

  • Green Fabric Programme: Benetton emphasises eco-friendly materials, reducing environmental impact.
  • Ethical Labour Practices: Commitment to fair wages and safe working conditions for artisans worldwide.
  • Energy Efficiency: Utilisation of renewable energy sources in production facilities.
  • Transparency: Open communication about their processes and supply chain ethics.
  • Recycling Initiatives: Focus on circular fashion through garment recycling programmes.

Benetton combines innovative fashion with a genuine commitment to sustainability.

Benetton Environmental Rating is 0.9 out of 5.0

Within the environmental sector, Benetton demonstrates strong capabilities, notably in managing waste hazards and water resources, and in leveraging environmental opportunities for growth. Although their efforts in reducing greenhouse gas emissions highlight a potential area for improvement, the company's initiatives in other environmental areas underscore their proactive approach towards sustainability.

Benetton Social Rating is 2.7 out of 5.0

Benetton - Social Sustainability Analysis

Benetton demonstrates notable strengths in several social sustainability dimensions. The company shows significant engagement in community involvement and corporate philanthropy, reflecting a commitment to social responsibility and positive societal impact. Furthermore, Benetton maintains strong performance in diversity and inclusion initiatives, ensuring a more equitable workplace environment. However, there are areas where improvement is warranted. The management of cyber risks requires attention, indicating potential vulnerabilities in data protection. Additionally, there is room for growth in the area of human rights abuses, needing more robust measures to safeguard fair practices. Overall, Benetton displays a balanced approach to social issues, with particular merits and some scope for enhancement.

Benetton Governance Rating is 4.3 out of 5.0

Governance Practices Summary

Benetton Group demonstrates an exceptional commitment to governance with high scores in multiple areas. The strongest points are their outstanding corporate compliance behaviours and business transparency, evidencing a robust commitment to ethical operations and clear, open communication. These areas denote Benetton's dedication to adhering strictly to regulations and maintaining honesty in their dealings. However, there is room for improvement in business resilience and sustainability, suggesting that while Benetton excels in maintaining high ethical standards, they could benefit from enhancing their adaptability and long-term sustainability strategies. The overall governance framework consolidates Benetton's strong position in ethical and transparent business practices.

What makes Benetton stand out in the Industry?

Main USP of Benetton Brand by BENETTON GROUP SRL

Benetton brand, operating under BENETTON GROUP SRL, stands out for several key reasons:

  • Vivid Colours: Benetton is renowned for its bright and vibrant colour palettes that appeal to a wide range of fashion enthusiasts.
  • Inclusive Fashion: The brand's collections cater to diverse demographics, ensuring style and comfort for all age groups.
  • Shopping Experience: Benetton offers a seamless shopping experience across both online and physical retail spaces.
  • Global Presence: With stores in numerous countries, Benetton has a strong international presence.
  • Quality Craftsmanship: The brand is committed to producing high-quality clothing with attention to detail.

Benetton not only aims to bring unique fashion to its customers but also to make a positive impact within the global community through its ethical practices and initiatives.

So is Benetton sustainable?

When evaluating the sustainability of the Benetton brand by BENETTON GROUP SRL, it's important to consider various aspects of its environmental, social, and governance efforts. These elements highlight the company’s commitment to eco-friendliness, ethical practices, and transparent management.

Environmental Impact

Benetton has room for improvement in its environmental practices. The company could enhance its commitment to reducing waste, managing resources sustainably, and minimising its carbon footprint. Shoppers looking for brands with robust eco-friendly policies may find Benetton lacking in this area.

Social Responsibility

Benetton makes moderate efforts in social responsibility. This encompasses fair treatment of workers, ethical sourcing, and community involvement. While there is evidence of some positive practices, there remains ample opportunity for the brand to strengthen its impact on society. Consumers prioritising fair labour practices and community support will see a mixed picture here.

Governance

Benetton excels in its governance practices. The company demonstrates a high level of transparency, accountability, and effective leadership. These qualities are crucial for maintaining customer trust and ensuring ethical operations. Shoppers who value strong corporate governance will appreciate Benetton’s efforts in this domain.

In conclusion, Benetton shows a strong commitment to governance while offering moderate social responsibility and demonstrating areas needing growth in environmental sustainability. While it’s not the greenest option available, the brand’s solid governance practices indicate a trustworthy operation. Learning about these aspects can help shoppers make informed decisions based on their values regarding sustainability.

* Disclaimer: We use publicly available information, licensed data, information generated by artificial intelligence tools and information obtained directly from brands in order to determine our Sustainability Ratings. We recognise that you will be consulting various sources in order to do your due diligence and/or to inform your buying decisions, which may include considering our Sustainability Ratings. Please note that our Sustainability Ratings are for general information only and you must not use any part of the content on our site (including the Sustainability Ratings) for commercial or business purposes without first obtaining a licence to do so from us or our licensors. The Sustainability Ratings are not intended to amount to advice on which you should rely. Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees that the content on our site or the Sustainability Ratings are accurate, complete or up to date. We therefore disclaim all liability and responsibility arising from any reliance placed on such content by any visitor to our site, or by anyone who may be informed of any of its contents. Please refer to our Terms of Service or contact us at if you have any questions.

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