Emile et Rose qZERO®
Sustainability Score
Founded in 2002 by Paul and Kate Millard, Emile et Rose is a family-run British babywear brand owned by MALLORY GRANT LIMITED. With decades of experience in children’s clothing, the founders set out to create beautifully made garments that feel as special as the moments they are worn for. Inspired by classic British style and soft pastel palettes, the brand is known for delicate embroidery, gentle fabrics and thoughtful detailing.
Every collection is designed in the UK, with a clear focus on comfort, quality and longevity. From first outfits to treasured gifts, Emile et Rose pieces are made to be kept, passed on and remembered. This approach supports more mindful buying: choosing fewer, better-made items that last.
Rather than making broad or unproven claims, the brand shares its story through craftsmanship, care and consistency. For parents seeking timeless design with attention to detail, Emile et Rose offers a heritage style tailored to modern family life.
Emile et Rose business sustainability position is in line with average compared to other companies in the Clothing, Shoes & Accessories.
Emile et Rose positioning within the Clothing, Shoes & Accessories
Emile et Rose aligns with the sector in terms of environmental performance, exhibiting similar pressure points and opportunities. Socially, it sits ahead of the wider industry, but still signalling opportunities to deepen worker well-being, supplier visibility, and community impact. In governance, it is slightly below the sector average, suggesting a need for clearer policies, stronger reporting, and tighter accountability. With purposeful choices and open communication, the brand can build trust and move towards a lighter footprint and fairer fashion.
Emile et Rose creates classic baby and toddler clothing designed in the UK. The collection includes knitted two-piece sets, sleepsuits, rompers, dresses, coats, pramsuits and matching accessories. Soft cottons and cosy knits sit at the heart of each range, finished with delicate embroidery and gentle pastel shades. Many pieces are designed for gifting, special occasions and everyday comfort. The focus is on timeless shapes rather than fast-changing trends, helping parents choose outfits that feel special yet practical for growing families.
Emile et Rose approaches affordability and responsible design through quality and longevity. Instead of encouraging frequent replacement, the brand focuses on well-made garments that can be worn, washed and handed down. Classic styling and seasonless colours mean pieces are less likely to date quickly. By keeping collections consistent and avoiding unnecessary extras, the brand supports careful production and stable pricing. For parents, this means investing in clothing that lasts beyond a single season—helping reduce waste while keeping babywear accessible and reassuringly well-made.
Emile et Rose, by MALLORY GRANT LIMITED, takes a measured and practical approach to responsible business. Rather than relying on broad statements, the brand focuses on what it can clearly stand behind: well-made garments, careful design, and steady oversight of product creation.
Quality sits at the centre. By designing babywear that lasts beyond a single season, the brand supports longer use and hand-me-down value. Consistent collections and timeless styling help reduce trend-led waste, while considered sourcing and long-term supplier relationships aim to support reliability and traceability.
The company also highlights the importance of respectful working conditions and clear standards across its supply chain. Governance and compliance processes guide decision-making, with a focus on accountability and continuous improvement. For parents, this means choosing a brand that places care, durability and responsible management at the heart of its everyday operations.
MALLORY GRANT LIMITED (Emile et Rose) is at an early stage in formally measuring and reporting its environmental impact. Public information suggests that detailed emissions tracking and structured reduction targets are still in development. This does not mean action is absent; it indicates that clearer measurement and reporting would strengthen transparency and long-term planning.
For a brand built around care for young families, this represents a practical opportunity: to better understand resource use, assess environmental risks and gradually set measurable improvement goals. Clear data, consistent monitoring, and open communication will be key to building greater confidence over time.
Emile et Rose presents itself as a family-founded business built on care, respect and long-standing relationships. Public information highlights a positive internal culture and a commitment to treating people fairly within the company. This provides a reassuring foundation for shoppers who value responsible business behaviour.
However, wider social topics are not yet explained in detail. Areas such as supplier working conditions, worker well-being, pay standards, training, community engagement, and data protection are not widely reported in the public domain. Clearer disclosure in these areas would help families better understand how the brand supports people across its full value chain.
MALLORY GRANT LIMITED, the company behind Emile et Rose, demonstrates solid governance foundations. As an established, family-led business, it shows continuity, operational stability and clear compliance structures. Publicly available information indicates that the company operates within recognised legal and reporting frameworks, providing a base level of accountability that shoppers can reasonably expect from a UK brand.
Where greater clarity would strengthen confidence is in supply chain oversight. While long-term supplier relationships are part of the brand’s model, more visible details on standards, monitoring processes and corrective actions would help families understand how risks are managed beyond the UK.
For parents seeking reassurance, strong governance at home is a positive start. The next step is deeper, more transparent insight across the full production journey.
Emile et Rose stands out for its timeless British babywear, designed with care and consistency rather than short-lived trends. The brand’s main strength lies in its delicate detailing, soft colour palettes and beautifully finished knitwear that feels both traditional and fresh. Each piece is created to mark meaningful early moments – from first outings to family celebrations – while remaining comfortable enough for everyday wear. By focusing on enduring design, reliable quality and thoughtful craftsmanship, Emile et Rose offers parents clothing that can be treasured, reused and passed on, supporting more mindful choices without relying on bold or unproven claims.
Emile et Rose, by MALLORY GRANT LIMITED, sits in a steady and developing position. The brand shows clear strengths in quality, longevity and responsible business structure, with further opportunity to deepen public reporting on environmental data and supply chain standards. This is not a story of bold promises. It is built on gradual progress, careful design, and family-led values.
For parents who want to buy thoughtfully, this matters. Real improvement often comes step by step: better measurement, clearer targets and more open communication over time.
The next chapter for Emile et Rose will likely focus on clearer environmental measurement, defined improvement goals and broader disclosure across suppliers. As expectations grow across the children’s wear sector, transparency will become even more important. Families increasingly want to see not only beautiful clothing, but visible responsibility behind it.
In short, Emile et Rose offers thoughtfully crafted babywear with a strong heritage. By choosing fewer, longer-lasting pieces and encouraging clearer reporting, you help shape a children’s fashion industry built on care, quality and accountability.
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